While Men’s Wearhouse may have launched its virtual prom only a few weeks ago, it appears that the mini-site has already worked wonders for the company’s program called ‘Prom Representative,’ a traditionally offline brand. The program works like this: The retailer gives teen prom reps who sign up at the site an identification number and then offers a 10 percent discount for every referral that produces a tuxedo rental. If the reps bring in 10 referrals, they get a free rental. The referral customers themselves get $20 off of their rental if they provide their prom rep’s ID number. To date, the site has resulted in a 689 percent week-over week improvement compared to 2008 for registered prom rep sign ups.
The full story at BrandWeek:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i7def68b2d246e0d22d9fe993a982787a
Roseanne 3:56 pm on April 30, 2009 Permalink
Proms, young men, saving $, and looking good. All goes together well. And when put into this kind of a WOM package great things can happen. As they say…”You’re going to love the way you look!”