In this editorial from Larry Weintraub, CEO of WOMMA member Fanscape, we hear why even though Twitter may be on an upward charge, and MySpace on the downward one, MySpace should buy Twitter. In fact, we hear why those separate paths necessitate MySpace’s purchase of Twitter.
Says Weintraub, “If anyone should have Twitter, it should be MySpace. In a MySpace/Twitter world, you can now embed a song in your tweet. The user can choose to listen or not. And if they love what they hear, the song title links back to that song on MySpace Music…Wouldn’t all tweets be so much sweeter with a song? Wouldn’t everyone like to accent their status with a tune? We’d not only know what you are doing, but what you are feeling, too!”
But, assuming this was a viable plan for MySpace, what would be a good price? Weintraub dabbles in some numbers, but there is no real conclusion as to a price. Competition would be too fierce, he posits. Would you buy Twitter if you were MySpace?

The full story at iMedia Connection:
http://www.imediaconnection.com/content/22799.asp