Here’s the pitch: a major retailer is going to open a store in the heart of the shopping district in a major American city. And, it’s only going to keep that store open for three days.
Off that beat, you’ve got to admit its at least a bit intriguing. Target Corporation is coming to Michigan Avenue in Chicago, and opening, for only three days, a temporary shop called Bullseye Bazaar. Kraft Foods and Motorola have operated similar stores in the past, and Target opened up one of its pop-up stores in 2002 on a boat off of Manhattan.
The opening for Bullseye Bazaar will be May 9, so it will be interesting in the upcoming weeks to see how Target disseminates its message around Chicagoland. One thing is for sure, with only three days of openings, “traditional advertising” techniques will take too long to take hold.
Think about how one hears about most amazing specials that seem to be ending right away: a friend, a colleague, an insistent child or in-law. If Target and Bullseye Bazaar can tap into the WOM stream, they can tap into three day success.

The full story at Chicago Tribune:
http://www.chicagotribune.com/business/chi-biz-target-michigan-avenue-chicago-april,0,7087590.story