WOMMA Board of Directors member Spike Jones (of WOMMA Governing member Brains on Fire) has posed a question that may be uncomfortable to think about, may be completely theoretical in nature, and is not looking to start any trouble, but a question that is nevertheless very worthy of asking:
“What would it take for you to abandon your favorite brand?”
Spike was quick to remind that he was “not saying that companies who have spent years earning your trust have the right to screw you over just because they think they can get away with it. That’s not right.” But, what would that final straw be?
The answers to his post are pretty darn insightful, and show just how close brand loyalty can be to a friendship. We encourage you to read the whole gamut of answers at the full post linked below, but here is just a taste of that friendship/brand loyalty relationship:
“Plenty of companies abandon who they originally went into business for. It’s like a underground rock band selling out and going mainstream… that’s the kind of stuff that’d make turn me off to a company.
Know who you are and stick to it.”

The full story at Brains on Fire Blog:
http://brainsonfire.com/blog/index.php/2009/03/30/what-would-it-take-for-you-to-abandon-your-favorite-brand/