Robert Scoble has a dream: “I hope Facebook eats Yelp.”
The dream has a history. Once upon a team, Facebook tried to buy Twitter, and failed. But, says Scoble, that was probably a blessing in disguise:
“Let’s be honest, much of Twitter’s functionality is already built into Facebook, Zuckerberg and team just need to turn on a few new features (Steve Gillmor calls them ‘track’) and then everyone will get why Facebook will do just fine without Twitter.”
Instead, continues Scoble, Facebook should look to business recommendations for its future. As is now, it’s easy to be “accidentally best” on Yelp, but there’s certainly no guarantee for your reputation to last. In a big way, Scoble’s piece is a nice addendum to our first post about going back to basics for WOM, that the importance of reviews has never waned.
“I would not be shocked to hear soon that Facebook is in negotiations with Yelp. It makes too much sense to me.”

The full story at Scobleizer:
http://scobleizer.com/2009/03/26/facebook-is-lucky-it-missed-buying-twitter-and-now-should-eat-yelp/