Corporate sponsorship is commonplace on the radio, behind celebrity endorsements and in professional sporting events. Now an increasing number of blog posts are brought to you courtesy of brands eager to reach consumers on the Web. But the debate over how to define sponsored conversation, and whether it’s responsible marketing, is far from settled, in fact, the Federal Trade Commission recently revised its guideline for the use of testimonials and endorsements in advertising.
The full story at Chicago Tribune:
http://www.chicagotribune.com/business/chi-tc-biz-thu-sponsored-bloggermar26,0,3151910.story
