From the annals of Bloghound comes a good reminder that, as one comment points out, “we often forget about…when we think of social media.” That reminder — simple, but powerful — is to utilize reviews. A recent eVoc Insights study found that nearly one half of all customers NEED to read reviews before buying a product. But, as Lois Kelly of Bloghound explains, “The answer is easy. Getting companies to implement it is not. The most valuable and under-used social media strategy is embedding customer reviews in your Web site. Not blogs, Twitter, communities or tagging.” Obviously, product reviews do not work for every organization. But, some sort of customer checks and balances can certainly be implemented, be it speaker reviews, surveys of customers or members, or questionnaires. They key is to allow for feedback. Without reviews, and should you have a less-than-stellar product, “you keep selling the product and risk costly returns and low customer satisfaction.”
The full story at Bloghound:
http://blog.foghound.com/474/
