As companies experiment with customer engagement through social media, they’re discovering how much they can learn by mining the valuable nuggets of data and feedback from these channels. In fact, in a recent survey “New Media, New Influencers and Implications for Public Relations,” from The Society of New Communications Research, 57 percent of respondents said social media is more valuable today to their marketing activities, while 27 percent reported that social media is the core element to their social media strategy.
The full story at 1to1 Media:
http://www.1to1media.com/View.aspx?DocId=31414
