Crimson Hexigon’s new white paper, “Listen, Understand, Act: How a listening platform provides actionable insight” is now available in WOMMA’s Member Center. The white paper explores the importance of social media marketing during a tough economic period.
SheSpeaks, the leading social network for women’s insights and word-of-mouth marketing, announced that the company has grown its membership more than 230% in 2008, and this membership base reaches 12 million consumers through their personal networks.
Toronto-based integrated marketing agency, Espresso, is pleased to announce the appointment of two talents to the organization: Chrissy Chrzan joins Espresso and its creative department in the newly developed Digital Strategist position. Chrzan was formerly a Word of Mouth Program Leader at Agent Wildfire. Lindsay Blair Holder is Espresso’s new Junior Copywriter. Holder is a recent graduate of Seneca’s Corporate Communications program and the University of Western Ontario.
The audio and presentation deck of yesterday’s WOM Wednesday Webinar, Talk @ or Talk 2.0: Conversations That Matter, is now available in the WOMMA Member Center. If you missed it, login to hear Molly Flatt, WOM evangelist at 1000heads, discuss why brands are in danger of alienating the very consumers they want to engage with, by using social media to talk at them, rather than listening and collaborating with them in new ways.
On February 24, over 50 WOMMA members discussed WOMMA’s comments to the FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising. If you missed it, log into the members only Member Center to listen to the call.