Given that social-network usage is becoming a standard part of the Internet user’s day worldwide, making your emails shareworthy can be an additional means of engaging and adding value to your subscribers. Loren McDonald, vice president of industry relations for email service provide Silverpop, explores some design and content ideas that can lead to increased sharing.
The full story at MediaPost:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101055
