New to the Netherlands: Comedy on Demand. Sonnema Beerenburg, in promoting its Frisian alcoholic drink, founded the Sonnema Comedy Tour, which featured 15 cities of Dutch comedians battling for laughs.
And, in promoting the Sonnema Comedy Tour, Sonnema Beerenburg launched Comedy on Demand, an interactive online experience where the user generates their own comedy selection, done completely via YouTube annotations.
Simply, you (hopefully a Dutch speaker) would launch the first YouTube video, then select which comedian you’d like, then select the venue you’d like, then select the topic you’d like, all from YouTube annotations, and presto, you’ve got your own comedy.
Consider the Sonnema campaign a sort of meta-WOMM. The comedy tour was created to create buzz around the drink, and the YouTube campaign was created to generate WOM about the comedy tour.

The full story at Viral Blog:
http://www.viralblog.com/widgets-apps/sonnema-create-your-own-stand-up-comedy/