As part of Nielsen’s kickoff presentation to the Advertising Research Foundation (ARF) research summit, Nielsen Online, a WOMMA member company, presented two Brand Association Maps (BAM) illustrating how consumers’ online conversations have affected peanut butter in the wake of a nationwide Salmonella scare. While a majority of consumers discussed peanut butter in this time frame and repeatedly mentioned the outbreak, the lack of any brand presence on the pre-recall BAM vs. the post-recall is conspicuously absence.
The full story at Nielsen:
http://blog.nielsen.com/nielsenwire/consumer/consumers-spread-word-of-peanut-butter-recall-online/
