According to a new study by WOMMA member company Hill & Knowlton, tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases. The study, “Tech Decision Maker,” found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.
The full story at PRWeek:
http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/
