According to a new report from Big Blue, “The Changing Face of Communications,” telecom service providers that become strong collaborators can outperform their competitors by generating innovative services that build loyalty among high-value customers. In other words, Communication Service Providers (CSPs) need to embrace social networking in order to protect and enhance their role in the communications industry. New entrants to the communications marketplace such as Skype, Google, Microsoft, Facebook, and MySpace, are undercutting the position of traditional CSPs and capturing a significant share of incremental communication time.
The full story at MarketWire:
http://www.marketwire.com/press-release/Ibm-NYSE-IBM-942458.html
