When you are asked to reduce budgets, cut costs, and reduce expenses, how can you expect to gain market share, compete for customer dollars, and emerge from the recession as a winner? On the other hand, you need the best employees, technology, service, partners, vendors, and agencies so you can outsmart and out-execute competition. It’s quite the dilemma. Sam Decker, CMO of WOMMA member company Bazaarvoice, Inc., cautions that at a time of high customer distrust and considered purchase decisions, now is the time to double down on investments in customer centricity and word of mouth.
The full story at Decker Marketing:
http://decker.typepad.com/welcome/2009/01/to-ceos-cutting-budgets-cheap-is-expensive-.html
