Changing media consumption patterns and technological advances have necessitated brands to think beyond the traditional channels. Marketers now need new engagement strategies, plus effective integration with traditional marketing, to reach their desired markets. As budgets tighten, marketers have the increasing need to justify marketing expenditures, and until recently, emerging new media marketing tactics have been difficult to measure. The Digital Media Measurement & Pricing Summit highlights the tactics, metrics and prices of the latest platforms in demand. Keynote Speaker, David Verklin, CEO, Canoe Ventures leads an expert Speakers List including:
Mark Renshaw, Director of Digital, Leo Burnett/Arc NA
William Rosen, Chief Creative Officer, Arc WW/NA
Dean DeBiase, CEO, TNS Media
Sean Muzzy, Senior Partner, Media Director, Neo@Ogilvy
Sarah Kim Baehr, VP of Media, Razorfish
Danielle Wiley, VP Social Media/Food & Family, Edelman
James Kiernan, VP, Group Director of Digital Media & Innovation, MediaVest WW
Emily Riley, Senior Analyst, JupiterResearch
The Summit is sponsored by: Cellfire, Appssavvy, TouchTunes, Nielsen, Datran Media and Gigya.
Registration: registrations@strategyinstitute.com
Summit information: http://www.strategyinstitute.com/020309_dmmps/dsp.php

The full story at Digital Media Measurement & Pricing Summit:
http://www.strategyinstitute.com/020309_dmmps/dsp.php