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Updates from January, 2009

  • A Viral Culinary Journey of Hell

    WOMMA Editor 12:25 pm on January 30, 2009 | Comments Off Comments Permalink
    Tags: ,

    Financial Times columnist Emma Jacobs does not bemoan the fact that her fellow Britons are not creating an overabundance of “why-me” blogs. Jacobs realizes that where there may be a dearth of quantity, there is no shortage of quality.
    The latest viral internet sensation in Britain is an anonymous letter written to Sir Richard Branson himself, chairman and czar of Virgin [and for the purposes of the letter, Virgin Atlantic Airways]. The hilarious note (read the letter here) complains about the utter lack of food quality on a Virgin Atlantic flight from Mumbai to London.
    Some highlights include,
    “Ironically, by the end of the flight I would have gladly paid over a thousand rupees for a single biscuit following the culinary journey of hell I was subjected to at the hands of your corporation.”
    and,
    “Now I know what you’re thinking. You’re thinking it’s more of that Baaji custard. I admit I thought the same too, but no. It’s mustard Richard. MUSTARD. More mustard than any man could consume in a month.”
    The letter is sticking, and the WOM of the disaffected is spreading. In the last month alone, Virgin’s press office has received more than 150 phone calls complaining of similar “culinary hells.”

    The full story at Financial Times:
    http://www.ft.com/cms/s/0/97faec30-ee6e-11dd-b791-0000779fd2ac.html

     
  • Create Your Own Comedy

    WOMMA Editor 12:25 pm on January 30, 2009 | Comments Off Comments Permalink
    Tags:

    New to the Netherlands: Comedy on Demand. Sonnema Beerenburg, in promoting its Frisian alcoholic drink, founded the Sonnema Comedy Tour, which featured 15 cities of Dutch comedians battling for laughs.
    And, in promoting the Sonnema Comedy Tour, Sonnema Beerenburg launched Comedy on Demand, an interactive online experience where the user generates their own comedy selection, done completely via YouTube annotations.
    Simply, you (hopefully a Dutch speaker) would launch the first YouTube video, then select which comedian you’d like, then select the venue you’d like, then select the topic you’d like, all from YouTube annotations, and presto, you’ve got your own comedy.
    Consider the Sonnema campaign a sort of meta-WOMM. The comedy tour was created to create buzz around the drink, and the YouTube campaign was created to generate WOM about the comedy tour.

    The full story at Viral Blog:
    http://www.viralblog.com/widgets-apps/sonnema-create-your-own-stand-up-comedy/

     
  • European Mobile Social Network Usage Rises 152 Percent

    WOMMA Editor 12:25 pm on January 30, 2009 | Comments Off Comments Permalink
    Tags: ,

    New data released by comScore shows that in the past year, 152 percent more Europeans in the United Kingdom, France, Germany, Spain, and Italy, are using mobile social networks, a number now standing at 12.1 million people.
    For trends, comScore found that the largest growing demographic of mobile social networkers was females, with women now outnumbering men on most mobile social networks. As well, the United Kingdom had the highest rate of usage, with over 9 percent of Brits utilizing social networks on their mobile devices.

    The full story at Bluhalo:
    http://www.bluhalo.com/news/view/819/european-mobile-social-network-usage-increasing

     
  • Scottish Social Lingo

    WOMMA Editor 12:25 pm on January 30, 2009 | Comments Off Comments Permalink
    Tags:

    Two weeks ago we were able to provide you some insight into the conversation prisms of China, Japan, and France. Today, we’re happy to provide to you a look into the world of Scottish social media lingo, with a list of what have might be considered nonsensical terms, was it not for the explanations.
    We’ve pasted some of our favorites (or should we say favourites) below, and the full list can be found at the Word Sell, Inc.
    * All tangled up in html and can’t work out how to fix it? You’re probably in a right fankle. Or maybe a guddle.
    * Posted something on your Facebook page that might lead to future embarassment? You might have a beamer or a riddie.
    * Spend too long in front of the computer screen and someone might describe your pale complexion as peely wally.
    * Some blogs and tweets are full of negativity. Their authors like to girn.

    The full story at Word Sell, Inc.:
    http://www.wordsellinc.com/blog/social-media/a-scots-guide-to-social-media-guest-post-by-joanna-young/

     
  • The Top Aussie Social Media Campaigns

    WOMMA Editor 12:25 pm on January 30, 2009 | Comments Off Comments Permalink
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    Laurel Papworth, whose blog helps others learn about “the business of being social,” has compiled a list of Australia’s “Best social media campaigns, well, [her] favourite case studies anyway.” The studies are relevant for anyone looking to find a brain spur for WOMM ideas, Aussie or not.
    Some of her top case studies include:
    * Education.au, which set up a social network for teachers called me.edu.au.
    * The Department of Fisheries, which used social media sites (Facebook, Blogs) to manage the Equine flu panics.
    The full list is after the jump.

    The full story at Laurel Papworth: The Business of Being Social:
    http://laurelpapworth.com/case-studie-australian-social-media-campaigns/

     
  • Tech Decisions Influenced by User-Generated Content

    WOMMA Editor 12:10 pm on January 29, 2009 | Comments Off Comments Permalink

    According to a new study by WOMMA member company Hill & Knowlton, tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases. The study, “Tech Decision Maker,” found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.

    The full story at PRWeek:
    http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/

     
  • Cheap is an Expensive Strategy

    WOMMA Editor 12:10 pm on January 29, 2009 | Comments Off Comments Permalink

    When you are asked to reduce budgets, cut costs, and reduce expenses, how can you expect to gain market share, compete for customer dollars, and emerge from the recession as a winner? On the other hand, you need the best employees, technology, service, partners, vendors, and agencies so you can outsmart and out-execute competition. It’s quite the dilemma. Sam Decker, CMO of WOMMA member company Bazaarvoice, Inc., cautions that at a time of high customer distrust and considered purchase decisions, now is the time to double down on investments in customer centricity and word of mouth.

    The full story at Decker Marketing:
    http://decker.typepad.com/welcome/2009/01/to-ceos-cutting-budgets-cheap-is-expensive-.html

     
  • IBM and the 800 lbs Telecom Gorilla

    WOMMA Editor 12:10 pm on January 29, 2009 | Comments Off Comments Permalink

    According to a new report from Big Blue, “The Changing Face of Communications,” telecom service providers that become strong collaborators can outperform their competitors by generating innovative services that build loyalty among high-value customers. In other words, Communication Service Providers (CSPs) need to embrace social networking in order to protect and enhance their role in the communications industry. New entrants to the communications marketplace such as Skype, Google, Microsoft, Facebook, and MySpace, are undercutting the position of traditional CSPs and capturing a significant share of incremental communication time.

    The full story at MarketWire:
    http://www.marketwire.com/press-release/Ibm-NYSE-IBM-942458.html

     
  • The Chunky Road to Smoothing the Peanut Butter Recall

    WOMMA Editor 12:10 pm on January 29, 2009 | Comments Off Comments Permalink

    As part of Nielsen’s kickoff presentation to the Advertising Research Foundation (ARF) research summit, Nielsen Online, a WOMMA member company, presented two Brand Association Maps (BAM) illustrating how consumers’ online conversations have affected peanut butter in the wake of a nationwide Salmonella scare. While a majority of consumers discussed peanut butter in this time frame and repeatedly mentioned the outbreak, the lack of any brand presence on the pre-recall BAM vs. the post-recall is conspicuously absence.

    The full story at Nielsen:
    http://blog.nielsen.com/nielsenwire/consumer/consumers-spread-word-of-peanut-butter-recall-online/

     
  • Facebook CNN Inauguration Day Stats

    WOMMA Editor 12:10 pm on January 29, 2009 | Comments Off Comments Permalink

    The numbers are in! Over 2 million Facebook status updates were published on CNN.com/live last Tuesday. The CNN/Facebook integration showed that millions of people want to talk with their friends they care about while watching TV, even if they can’t be in the same place to watch it together.

    The full story at Inside Facebook:
    http://www.insidefacebook.com/2009/01/28/final-inauguration-day-stats-2-million-facebook-status-updates-on-cnncom-live/