According to Google, a recently completed contest from Excedrin represented the first time a pharma company had thrown its hat into the increasingly crowded field of user-generated content contests. Launched in September, the Excedrin Express Gels $15K Speed Challenge asked users to send in videos of themselves performing “an amazing feat of speed.” The contest produced 251 user-generated videos. According to Google’s head of healthcare marketing, the YouTube community is actively looking for more interaction with healthcare companies.
The full story at ClickZ:
http://www.clickz.com/3632181
