At the 2008 Summer Olympics in Beijing, laptop and PC maker Lenovo gave laptops and digital cameras to 100 athletes. The catch? Lenovo asked them to blog about their experience, and it was a major success.
The athletes published more than a 1,500 posts, about 15 posts per person. When considering the Olympics were not much longer than 2 weeks, that’s almost one post a day per athlete. The fans noticed, responding with over 8,000 comments.
Lenovo isn’t the only company turning to social media to market itself. In this Boston Herald piece, we learn that Red Hat, SAS, and Blue Cross are some of the other major companies turning towards social media. The full piece after the jump.

The full story at the Boston Herald:
http://www.bostonherald.com/business/media/view.bg?articleid=1139394&format=text