WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book. WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
Click here to look inside and read the first chapter for free.
