Lee Odden of TopRank Online Marketing recently interviewed Jessica Berlin, social media marketing manager for Cirque du Soleil, about her insights into online reputation management and social media. Jessica openly discusses Cirque’s entrance strategy into the social media sphere as well as how they monitor conversations occurring on blogs, blog comments, forums, et al.
The full story at Online Marketing Blog:
http://www.toprankblog.com/2008/11/cirque-du-soleil-social-media-marketing/
