c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
esc
cancel

Updates from October, 2008

  • Careful What You Tweet, The Pope May Be Following You

    WOMMA Editor 2:01 pm on October 30, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    Can the Vatican be seriously considering starting a social network to compete with Facebook and LinkedIn? The Vatican, not listed among the most innovative organizations in the world, is looking to use mass communications to spread the word. This past week, Catholic bishops called for the use of mass communications — including television, cinema, DVDs, and even iPods — to be used to spread the word of the Bible in as many languages as possible.

    The full story at The Next Web:
    http://thenextweb.org/2008/10/28/the-pope-on-twitter/

    Post to Twitter

     
  • Convergence 2008: The Roundtables

    WOMMA Editor 2:00 pm on October 30, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    Advertising, marketing, pr, and media are converging, involving the interlocking of computing and information technology companies, telecommunications networks, content providers, and agencies. Across the industry the lines between fields are blurred. In a world where this sort of evolution is imminent, how does the industry keep up with the growing needs of the public and its business? Convergence 2008: The Roundtables is a half day event taking place the morning of November 12, 2008 that will gather the best and brightest minds to explore how the communications industry is converging.
    We will have a unique interactive format that maximizes knowledge sharing, collaboration and high level networking around topics of mutual interest related to convergence. Attendees will participate in 4 separate forty minute moderated roundtable sessions throughout the breakfast. You will interact with 4 different groups of leaders and discuss 4 different topics related to convergence. Roundtables will be assigned on a first come first serve basis.
    For more information and to register, please visit the Convergence 2008 website at http://www.bdionline.com. Use promo code WOMMA for a discounted rate of $145.

    The full story at BDI Online:
    http://www.bdionline.com

    Post to Twitter

     
  • Word of Mustache (WOM)

    WOMMA Editor 3:11 pm on October 29, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    There are only a few prerequisites for becoming a part of part of Movember. One: you’ve got to be a clean shaven guy at the start of the month. Two: you should have a strong desire to raise money to help eradicate prostate cancer. Three: you have to be willing to grow a mustache. If you meet these three requirements, navigate your way to http://us.movember.com/ and become a “Mo Bro.” It’s great to see a movement that started in Australia four years ago spread its way around the world and explode in popularity, chiefly a result of WOM (that being both word of mouth, and word of mustache).

    The full story at What’s the Diff?:
    http://www.whatsthediff.com/2008/10/movember-raises.html

    Post to Twitter

     
  • WOM Measurement Within the Current Economic Atmosphere

    WOMMA Editor 3:10 pm on October 29, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    John Bell summed up the situation in the marketing world quite effectively, “the economy has tanked and only the most efficient marketing means will survive.” Such an economic climate necessitates being able to explain word of mouth marketing (WOMM) in a straightforward, accessible manner. To help everyone accomplish this, Bell has offered us four tips from Mark Weiner’s book Unleashing the Power of PR, that he argues apply to WOMM as well. For anyone affected or troubled by the situation on Wall Street, we suggest at least a cursory reading. If marketing expenditures should in fact decrease in the upcoming months, it’s important to able to explicate the merits of WOM, and in a quick, brief fashion.

    The full story at Digital Influence Mapping Project:
    http://johnbell.typepad.com/weblog/2008/10/word-of-mouth-m.html

    Post to Twitter

     
  • A Social Capital and Social Currency Primer

    WOMMA Editor 3:09 pm on October 29, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    WOMMA member Affinitive’s Bob Troia has written up on the important interrelated relationship between the terms “social capital” and “social currency.” Social capital, explained to be ” ‘investment in social relations with expected returns in marketplace,’ ” is basically the power of who someone is. If Michael Jordan has social capital, Jordan Michael (who?) does not.
    Social currency, defined as “the value of exchange of information,” is simply put, the power of knowing something. When you’re the only person who knows about an amazing video on YouTube, that video has a high amount of social currency. When the video goes viral, and everyone and their neighbor knows about it, it’s lost a good deal of social currency. Knowing how to balance these two phenomena is integral when developing your word of mouth strategy. Read the full post after the jump.

    The full story at Affinitive’s Social Media Playground:
    http://www.socialmediaplayground.com/social-media/social-capital-and-social-currency/2008/10/28/

    Post to Twitter

     
  • Coca-Cola Chief Buzzworthy Brand

    WOMMA Editor 3:08 pm on October 29, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    A new study released by WOMMA member company the Keller Fay Group indicates that, from 25,142 consumer conversations, Coca-Cola is the most “talked-about brand in America.” Its chief rival Pepsi, came in fourth place, following the competing phone companies AT&T & Verizon. Considering that for many people, cola is not in an of itself a “buzzworthy” topic, credit Coca-Cola for working hard to generate word of mouth coverage. Said Gerry Khermouch, editor of Beverage Business Insights, ” ‘They’ve been working [word-of-mouth] channels pretty adeptly, and clearly have learned a great deal since turning their corporate nose up at all the Diet Coke/Mentos experiments a couple of years ago.’ ”

    The full story at AdWeek:
    http://www.adweek.com/aw/content_display/news/client/e3icc3b73373ecfd4eb27a39771551e6326

    Post to Twitter

     
  • Guardian Launches Full RSS Feeds, But Still Includes Ads

    WOMMA Editor 3:07 pm on October 29, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    The Guardian has upgraded their RSS (Really Simple Syndication) feeds, and now are offering full text of their articles in the RSS feed. For most major media companies, this is an unheard of proposition; that being offering entire unabbreviated articles in the RSS feed. There is a catch, however. The Guardian has included advertisements in the RSS feed. That, says Scott Karp of Publishing 2.0, “defeats the entire purpose of RSS!”

    The full story at Publishing 2.0:
    http://publishing2.com/2008/10/29/guardian-launches-full-rss-feeds-first-media-company-not-to-suppress-rss-adoption/

    Post to Twitter

     
  • Exploring Television as the Next Social Frontier

    WOMMA Editor 1:17 pm on October 28, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    Television is seen by most as a one-way medium where programming content comes through, but without reciprocation (from us). Generally, the tube goes off and the computer goes on when people want to connect and communicate with others. But now, some of the tools that allow people to build communities and socialize on the Internet are making their way to the living room. Soon, people will be able to chat with friends, share photos and recommend movies and music over their television screens.

    The full story at the Wall Street Journal:
    http://online.wsj.com/article/SB122461909287855339.html

    Post to Twitter

     
  • WOMMA Summit Hotel Deal Extended for Only Two More Days

    WOMMA Editor 1:16 pm on October 28, 2008 | 1 Comments Permalink | Post Your Comment!
    Tags:

    Good news for those of you who weren’t able to book your hotel room by last Friday: we’ve spoken to the Rio, and we were able to hold a few more hotel rooms for 2 more days.
    The WOMMA group rate is $175 per night. Unfortunately, this deal is only available until Wednesday, October 29th. We hope you can register by that day!

    Click here to register
    , or call 1-888-746-6955 and use the WOMMA group code WOMMA Summit.
    WOMMA’s Word of Mouth Marketing Summit & Research Symposium is taking place just steps away from the notorious Vegas strip at the Rio All-Suite Hotel & Casino, Las Vegas.

    Click here for a map to the Rio.

    Rio All-Suite Hotel & Casino
    3700 W. Flamingo Road
    Las Vegas, NV 89103

    The full story at WOMMA Summit: Travel:
    http://womma.org/summit08/travel

    Post to Twitter

     
  • Measuring the Difference Between Offline and Online WOM

    WOMMA Editor 1:15 pm on October 28, 2008 | 0 Comments Permalink | Post Your Comment!
    Tags:

    Jeffrey Graham, Executive Director of Customer Insight at the New York Times, and upcoming speaker at the WOMMA Summit in Las Vegas, recently set forth bold questions at the PRSA International Conference: “Word of Mouth Online or Off – What’s the Difference?” The session’s formal agenda began with the stunning, though entirely unsurprising, admission that word of mouth, while noted as critical towards any marketing campaign’s success, is rarely accounted for in a campaigns budget.

    The full story at Online Marketing Blog:
    http://www.toprankblog.com/2008/10/prsa-2008-word-of-mouth/

    Post to Twitter