Enough of the maddening waits on customer service lines. Enough with the robotic, passive-agressive voices, asking in English whether or not you speak English, and then asking in Spanish whether or not you speak Spanish. Enough with inputting your customer information five times, and enough with pushing 0 no longer bringing about an operator. From now on, just Tweet your question or complaint, and let the magic happen. “Don’t be surprised if a comment left on Twitter gets a faster response than a call to customer service. Companies are increasingly monitoring social media sites like Twitter, Facebook and blogs for negative customer comments and then responding directly, even publicly, to those comments within minutes.”

The full story at The Social Customer Manifesto:
http://www.socialcustomer.com/2008/10/hot-links-twitt.html