Mark Mitchell from the OMD Group recently spoke to Brand Republic about the integration of search marketing in small to medium enterprises. ” ‘While word of mouth is the best form of marketing for a small business, search marketing supports it by providing customer data that allows it to target its marketing efforts better,’ ” The troubling data is that most SMEs are not utilizing search engine marketing. Word of mouth is a powerful device, but without an impetus to begin WOM in the outset, a small business has a hard road ahead. Realistically, underutilizing search engine marketing is equivalent to ” ‘having a shop tucked away in a back street, with no signpost.’ ”

The full story at Business Feet:
http://www.businessfeet.com/internet-marketing-news/items/search-marketing-allows-targeted-website-traffic-1225372800.html