Politics need not apply here: Search Marketing Guru’s post has nothing to do with policies or voting records, or which presidential candidate you support. On a completely non-political level, Barack Obama’s marketing campaign (of himself) has been extraordinarily run. With two million small donors and nearly three quarters of a billion dollars raised, Obama’s marketing campaign provides some key lessons that any marketer can take to heart.
1) Establish a benefit early, emphasize it often
2) Call to action, make it easy to act
3) Stay in touch
The complete story, with strategies for converting these concepts into online marketing strategies, can be found in full with our link below.

The full story at Search Marketing Gurus:
http://www.searchmarketinggurus.com/search_marketing_gurus/2008/10/obamafy-your-next-campaign.html