Apparently, people want attention, not just fancy social tools. For businesses that want to wade into the social media waters looking for customers, a sense of commitment is more appreciated that than the size of your wallet. Mack Collier of Marketing Profs Daily Fix explores why companies don’t want to invest time and energy into forging connections with their customers via social media.
The full story at Marketing Profs Daily Fix:
http://www.mpdailyfix.com/2008/10/social_media_requires_time_not.html
