From a business perspective, Beth Harte openly admits that she is fairly new to the social media scene. However, that doesn’t stop her from offering a different take on Pepsi’s recent social media campaign. Beth offers 10 steps on how she would have handled the debut of Pepsi’s new can design.
The full story at The Harte of Marketing:
http://www.theharteofmarketing.com/2008/10/social-media-inside-the-echo-chamber.html
