Updates from September, 2008

• Brands Lacking Online Spanish-Language Content
  
  

  WOMMA Editor 1:51 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM Trends (737)

  It is a huge and growing segment of the American population; the U.S. Census Bureau says Hispanics already exceed 15% of the U.S. population. Yet, Spanish-language content is virtually non-existent on the Internet. Pete Blackshaw, executive VP of WOMMA governing member Nielsen Online’s Digital Strategic Services, explores the reality of ignoring the power of Hispanic and Latino consumers in the online environment.

  The full story at Advertising Age:
  http://adage.com/digital/article?article_id=131120
  

  

  

   

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• Recruiting Citizen Journalists as a Path to Advertising Dollars
  
  

  WOMMA Editor 1:50 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: Blog Marketing (202), Viral Marketing (187)

  As newspapers struggle to remain relevant and profitable, the UK’s Teesside Evening Gazette is the latest publisher to step into the citizen journalist recruiting game. In the process of recruiting new bloggers and community correspondents, the Teeside Evening Gazette’s ultimate goal is to increase its revenue by offering micro-targeted and low cost advertising deals for local businesses.

  The full story at journalism.co.uk:
  http://www.journalism.co.uk/2/articles/532405.php
  

  

  

   

• Deciphering the Social Media Landscape
  
  

  WOMMA Editor 1:49 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: Research (520)

  Overwhelmed by the seemingly limitlessness of social media sites, tools, and applications? Leigh Duncan-Durst, founder of Live Path, attempts to categorize the dizzying number of sites, tools, and applications proliferating the web.

  The full story at Marketing Profs Daily Fix:
  http://www.mpdailyfix.com/2008/09/categorizing_social_media.html
  

  

  

   

• Social Strategy Misunderstood by Ad Agencies and Publishers
  
  

  WOMMA Editor 1:48 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM and Social Networks (700)

  The advertising community has a view of social media as an outward marketing campaign. Publishers look to monetize their social efforts by selling inventory in a traditional media-buy campaign framework. However, the marketing issues attempting to be resolved by agencies and publishers have very little to do with advertising, media or campaigns. Rather, it’s about listening, and humanizing the corporate voice.

  The full story at MediaPost’s OnlineSPIN:
  http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=91162
  

  

  

   

• Lifestreaming Reduces the Stress of Life Online
  
  

  WOMMA Editor 1:47 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM and Social Networks (700)

  Not familiar with lifestreaming? Lifestreaming sites offer a panoramic view of what you and your friends are doing on social media sites across the Internet. Lifestreaming sites aggregate information not only about what you and your friends are up to on Facebook, but all over the Web. If you’re having trouble keeping yourself organized on the Web, lifestreaming sites such as Friendfeed and Swurl may help.

  The full story at TopTechNews:
  http://www.toptechnews.com/fullpage/fullpage.xhtml?dest=%2Fnews%2FOnline-Sites-Can-Organize-Web-Lives%2Fstory.xhtml%3Fstory_id%3D12200B7NN13Q
  

  

  

   

• Companies Leverage Social Media to Drive Marketing Improvement, According to New Aberdeen Report
  
  

  WOMMA Editor 1:46 pm on September 26, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad (246)

  Between June and July 2008, Aberdeen Group examined the use, the experiences, and the intentions of more than 300 diverse enterprises to create a roadmap for companies that aim to leverage social media to drive marketing improvement. The new benchmark report, entitled Social Media Marketing: The Latest Buzz on Word of Mouth, places particular emphasis on how Best-in-Class companies launch successful viral campaigns, form and participate in niche communities, and spur brand advocacy through various other approaches to social media marketing all the while gleaning valuable customer insights from consumer-generated content to inform future marketing actions. Disclosure: The report is co-sponsored by WOMMA.
  Download the report (free with registration) here.

  

  

   

• $10 Million to Help Our World
  
  

  WOMMA Editor 3:02 pm on September 25, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM (503)

  In celebration of its 10th birthday, Google has announced its newest pet project, bankrolling the improvement and betterment of people’s lives. The project, which is known as Project 10^100, will invoke a panel of judges and choose up to five ideas. Anyone is welcome to submit. To enter, briefly describe your idea and answer six questions. We’ll see you on the flip side, hopefully armed with a $10 million research bonus.

  The full story at CNN Technology:
  http://www.cnn.com/2008/TECH/biztech/09/24/google.project/index.html
  

  

  

   

• Not Bad for a Backpacker from New Zealand
  
  

  WOMMA Editor 2:02 pm on September 25, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM How-to (591)

  Mike O’Hagan arrived to the Australian shore with a few hundred dollars in his pocket, and a resume of experience showing his tenure under thirty-five separate bosses. Twenty-three years later, he owns a $30 Million (Australian Dollars) moving company, and runs 500 employees. In this exposé of his company, his business strategy is dissected, with a prime importance is placed on WOM. ” ‘Around 70 per cent of our business came from word of mouth,’ he says. ‘We had a great name that stood out. We had an outstanding product and great staff.’ ”

  The full story at The Australian: Business:
  http://www.theaustralian.news.com.au/story/0,25197,24356688-5010941,00.html
  

  

  

   

• Measuring Social Media Might Just Be Easier Than You Think
  
  

  WOMMA Editor 1:02 pm on September 25, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: Research (520)

  Peter Kim has provided a simplistic, straight-forward approach to measuring your social media. It cuts through the over-analysis that sometimes plagues the measurement and analytics process, narrowing down and quantifying social media success as: Attention, Participation, Authority, and Influence. An in-depth definition of each can be found after the jump.

  The full story at Being Peter Kim:
  http://www.beingpeterkim.com/2008/09/a-framework-for.html
  

  

  

   

• Ning At Almost Half a Million Social Networks
  
  

  WOMMA Editor 12:02 pm on September 25, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM and Social Networks (700)

  Ning, the do-it-yourself social network creator, is nearly at 500,000 social networks, according to CEO Gina Bianchini’s keynote at the MIT Emerging Technology Conference. Bianchini talked about how Ning provided the freedom to design your own social networking space, while Facebook and MySpace are “walled gardens” that restrict this creativity. All this being said, only 65 percent of Ning’s social networks are active, and it would be very interesting to see how this percentage rises or falls as Ning’s popularity increases.

  The full story at Cnnet News - Outside the Lines:
  http://news.cnet.com/8301-13953_3-10049806-80.html