Rohit Bhargava, author of *Personality Not Included recently spent an afternoon in Washington, D.C. with some WOM wonks and came away with five big WOM ideas. The important notions of which to take notice include: Why CEOs Should Blog; The 7 Big Barriers to Social Media, Interbrand Brand Rankings Don’t Matter, and Map Your Goals To Your Company Mission.
The full story at Influential Marketing Blog:
http://rohitbhargava.typepad.com/weblog/2008/09/5-big-ideas-fro.html
Craig Maltby 9:41 am on October 1, 2008 Permalink
I think one the the big ideas–working through barriers–contains one point that is crucial: helping the entereprise understand where social media fits in its ongoing business. Another barrier the deserves more discussion is “freedom.” Letting your social media team–bloggers, event managers, and other–do their thing and apply their expertise and intuition unfettered. I am fortunate to have a company behind me that allows this…even supports this. Just as important: allowing this freedom to continue over the long term.
Jonathan 2:04 pm on March 11, 2009 Permalink
I can’t believe this.