The Estee Lauder Company has just announced a major rollout of an online marketing campaign to aid Breast Cancer Awareness Month. Highlights of the campaign include viral content themed around the idea of “Share a Survivor Story, Inspire the World.” To spread its message of awareness, Estee Lauder has teamed up with such companies as Aveda, Clinique, and Darphin to co-host the campaign. Slide, a major social network application publisher, will spread the campaign on Facebook and MySpace.
The full story at ITBusinessNet:
http://business.itbusinessnet.com/articles/viewarticle.jsp?id=532462
