The goal of Match.com is, simply, to present yourself to others so that you might be able to meet another. In the United States, most Match users take the seemingly logical step of posting photographs of themselves. Not so in Japan, where fewer than half of Match’s paying users post pictures for others to see — and this Japanese phenomenon is not unique to Match. “Welcome to Japan’s online social scene, where you’re unlikely to meet anyone you don’t know already.”
The full story at Seattle Times: Business and Technology :
http://seattletimes.nwsource.com/html/businesstechnology/2008211943_btjapanshynet29.html
