In the volatile world of Web 2.0, viral vids can inject more positive WOM in hours than ever thought imaginable. Negative WOM can undo all of that good fortune, and in half the time. In this ever-present and sometimes turbulent reality, the critical role of bloggers in this process has never been more significant. Social media marketer Kate Trgovac asks and answers the questions chiefly pertinent to this discussion: Do I pitch to bloggers? Why, and if so, how? They’re not easy questions to answer, and is there is no one solution. But Kate helps us get a start in the right direction.
The full story at My Name is Kate:
http://www.mynameiskate.ca/2008/08/blogger-relatio.html
