Advertisers are confused by social media, and as a result the space isn’t growing at nearly the speed of its potential, according to a recent study by JupiterResearch. Half of companies say they are spending just 5% of their online advertising budgets on social media advertising. Because each social media space comes with its own slate of tactics and techniques, 30% of advertisers claim they have difficulty figuring out which platforms and which combination of techniques to use to meet their marketing goals. Until marketers get the WOMM education they need and really understand the social media space, adoption of social media marketing techniques will continue to suffer.

The full story at Online Media Daily:
http://www.mediapost.com/publications/?fa=Articles.san&s=87484&Nid=45497&p=393517