In this podcast, Paul Dunay sits down for an interview with Rohit Bhargava, VP of Interactive Marketing at WOMMA member company Ogilvy PR and author of the book “Personality Not Included.” In this interview, Rohit talks about what it means to be a brand with real personality, the challenges that companies are now facing as they try to reinvigorate their personalities, and whether or not all companies have personality potential.
The full story at Buzz Marketing for Technology:
http://buzzmarketingfortech.blogspot.com/2008/05/personality-not-included-podcast-with.html
