In this podcast with Joe Pulizzi, creator of the blog and business bookmarking site Junta42, Pulizzi discusses the role of content in the form of podcasts, blogs, videos, communities, and a variety of other Web 2.0 platforms as a marketing device. Content as marketing is not a new concept — but the internet age is turning content marketing from a science to an art, according to Pulizzi. Here he discusses the basics of content as marketing, as well as how-to tips and best practices.
The full story at Marketing Profs Daily Fix:
http://www.mpdailyfix.com/2008/02/content_marketing_the_next_big.html
