Lack of sun makes us a bit nutty here in Chicago. Don’t wait until we come to our senses to get your reduced price copy of Word of Mouth Works: Award Winning Examples of Effective WOM Campaigns. The longer you wait, the smaller the discount. The book may be discounted but the content isn’t!
3 days only 50% off WOM Works - March 15-17
2 days only 25% off WOM Works - March 22-23
1 day only 15% off WOM Works - March 29
Order here: http://bit.ly/WOM_March_Madness
The world may seem caught up in the whirlwind of social media, new media, Web 2.0, etc., but it is important to remember that the basics of marketing still apply. In fact, forgetting the basics will leave your campaigns full of innovative yet ineffective ideas. Most everyone is listening to the consumer, engaging, and/or enabling the conversation. These are all good practices that are most effective when stabilized with the basics of marketing. Trust is imperative and can often get lost in new methods. Notice how the effectiveness of marketing through blogs dropped when the general public found out how brands were giving free products or cash to bloggers to post? That trust drop hurt brands and marketers. Full disclosure could have prevented the whole affair.
Social Marketing Compensation Study
WOMMA released a study that shows in highly specific details of the current state of social marketing professional compensation. This study is a must for any brand or agency that needs to know the cost of social marketing professionals. Need a taste? Read a summary here: http://bit.ly/SalaryCompensationStudy
Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy
Wine Wednesdays:
WOMMA Wine Wednesdays are now Free
Our members and fans are the backbone of WOMMA and the WOM marketing industry. Join us at one of our four upcoming Wine Wednesdays to build your career, your company, and our industry. You’ll find all the information you need in the links below.
March 17 – San Francisco
March 24 – New York
March 24 – Boston
March 24 – Grand Rapids
Webinars:
March 18 - Listening 2.0: Social CRM and the Future of Social Listening
Presenter: Rob Key, CEO, Converseon
Panelists:
-Dr. Walter Carl, Founder and Chief Research Officer, ChatThreads,
-Jeff Zabin: CEO, Gleanster
-Amy Laine: Principal Client Research Analyst, Market Trends/New Opportunities Program Lead, IBM
Date: Wednesday, March 18, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar18Webinar
March 23: Brands Council Jam Session - FTC Disclosure Guidelines
Date: Thursday, March 23, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/185654811
March 24: Augmented Reality: What it is and What it Means for Brands and Marketers
Presenter: John C. Havens, VP of Social Media, Porter Novelli
Date: Wednesday, March 24, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar24Webinar
Full details here: http://bit.ly/d8DItN
March 25: Brands Council Webinar - Social Driven Business Transfomation: Developing a Foundation of Internal Processes & Applications
Date: Thursday, March 25, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/462204914
March 31: The News Engine that Powers all your Social Media
Presenter: David Patton, Editor in Chief, Waggener Edstrom
Date: Wednesday, March 31, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar31Webinar
Remember memorizing the times table in grade school? Well now there’s a new one to learn. It weighs the value of the top ten social media platforms against their abilities in four categories: Customer communication, brand exposure, traffic to your site, and SEO. Even if you’re a social media wiz, this chart can be quite useful to keep everything in perspective. A highly developed social media program for a brand will likely utilize the vast majority of the listed platforms. This chart can act as a nice quick reference guide for any social media manager who needs to maximize results and minimize effort.
Selling WOM services requires more than numbers and experience. Brands need to feel comfortable with their relationship with you. Face-to-face meetings build the confidence and understanding necessary to any business relationship. WOMMA’s School of WOM, the premier event in the word of mouth marketing industry, expects an average attendance of 350 professionals representing brands, agencies, media buyers, PR firms, research and technology companies, most of which are decision makers. Showcase your new product, meet your next client, and make your company known at WOMMA’s School of WOM! As an official sponsor, you will build brand awareness.
Email our Business Development Director, Kelly Hartweg at Kelly@WOMMA.org
See the full sponsorship brochure here: http://womma.org/schoolofwom/sponsorship/
One of the darlings of new media is the blog. What started as a new form of personal expression is now big business. These new found influencers are now signing on with media sellers. Companies like Federated Media and Bloggerwave based their business models around the traffic blogs receive. Any brand who is now salivating over the potential of utilizing this new outlet should be aware of the rules though. A few years ago, the blogosphere was like the old west where ethics played second fiddle to personal goals. The FTC has established disclosure laws that if disregarded will not only bring financial penalties but also public backlash.
Read more about the development of blog marketing at Axcess News
Once a year, the President gives a State of the Union. Since there is no president of the internet, JESS3 handled the job of showing just how large these interwebs have become. You might ask “What part do I play?” How many emails did you write yesterday? 10? 20? 100? Those contributed to the 247 billion sent daily. Of those 200 billion were spam.
Wanna know more stats? Watch the JESS3 State of the Union here
Social Marketing Compensation Study
WOMMA released a study that shows in highly specific details of the current state of social marketing professional compensation. This study is a must for any brand or agency that needs to know the cost of social marketing professionals. Need a taste? Read a summary here: http://bit.ly/SalaryCompensationStudy
Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy
Wine Wednesdays:
WOMMA Wine Wednesdays are now Free
Our members and fans are the backbone of WOMMA and the WOM marketing industry. Join us at one of our four upcoming Wine Wednesdays to build your career, your company, and our industry. You’ll find all the information you need in the links below.
March 17 – San Francisco
March 24 – New York
March 24 – Boston
March 24 – Grand Rapids
Webinars:
March 18 - Listening 2.0: Social CRM and the Future of Social Listening
Presenter: Rob Key, CEO, Converseon
Date: Wednesday, March 18, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar18Webinar
March 24: Augmented Reality: What it is and What it Means for Brands and Marketers
Presenter: John C. Havens, VP of Social Media, Porter Novelli
Date: Wednesday, March 24, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar24Webinar
Full details here: http://bit.ly/d8DItN
March 31: The News Engine that Powers all your Social Media
Presenter: David Patton, Editor in Chief, Waggener Edstrom
Date: Wednesday, March 31, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar31Webinar
When you think about the functions of the different departments in your company, what is their end game? Don’t get caught hiding behind clichés like maximizing profits or streamlining (insert task). Of course your business wants these things, but why? Smart companies know that all these departments exist to enhance customer satisfaction. Your profits won’t increase with unhappy customers. View your existing customers as volunteers. If you have ever worked at a non-profit that relies heavily on volunteers, you know that they need a reason to keep showing up or they will stop. Just because they aren’t paid doesn’t mean their time is free. Shifting your impression of your customers can shift their behavior. Don’t ask “Have I made the customer happy?” Ask “Have I given them a reason to sing my praises?” The answer should always be yes.
Read the full article by Joseph Jaffe titled Customer Service is Key Strategy at AdWeek
WOMMA’s Research & Measurement Council needs you to provide powerful tools, guides and resources to help marketers better understand how to measure WOM and social media marketing. Volunteer if you’re with a WOMMA member company and are an experienced researcher familiar with communities, social media, mobile, generational demographics, ROI of the sale, and research education.
What does this opportunity require of you?
·Council members are responsible for participating in at least two conference calls per month
·Drafting, reviewing, and vetting materials that meet the our goals of being a leader in WOM research
·Know the research needs of our industry
·Lead the conversation on what specific research topics will make WOMMA conferences and webinars the premier source of industry knowledge.
Brands, academics and industry partners are welcome to participate. Total time commitment per month will be 3-5 hours. Our new volunteer call will be Thursday, March 18 at 2pm CT/3pm ET. Please email Tarah Remington at Tarah@WOMMA.org to RSVP for this call.
Used to be on the R&M Council and want to get back into it? Please let Tarah know. We’ll hold a separate call for past members on Tuesday, March 16 at 2pm CT/3pm ET.
strangway 8:37 pm on March 12, 2010 Permalink
Look on the bright side, that’s 47 billion letters not sent through the Postal Service.
Pat McCarthy 9:57 am on March 15, 2010 Permalink
Point taken. Not to mention all the paper cuts avoided.