How many times have you gone over to a friend’s place and picked up a magazine on their coffee table? Personally, I can’t count the number. Over the years, this has led me to find numbers of publications that I have placed on my own coffee table. Magazines, due to their size, content and publication cycles, have always been highly sharable offline. Now they are moving online. One of my favorite publications, Lapham’s Quarterly, caters to a niche group of history and literature buffs. Last October, they ventured into Twitter and Facebook. Of the benefits, they found it gives their quarterly magazine a real-time voice. Separately, the editors of Seventeen have used social media to listen for topics their readers would like to hear. Even if you don’t run a magazine, the methods they use have further business applications. Internal and customer communications can certainly be improved with a constant and receptive presence.
Track the Word via RSS
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Magazine WOM Online & Off
Pat McCarthy
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WOMMA Members in the Spotlight
Pat McCarthy
We are proud to announce our newest member:
Bazaarvoice announced that Dev Ittycheria has joined the Bazaarvoice Board of Directors. Ittycheria, who co-founded BladeLogic and led the company’s successful IPO in 2007, most recently served as president of the Enterprise Service Management (ESM) division of BMC Software where he was responsible for a business with $1.2 billion in annual revenue.
Ikea has selected Ogilvy & Mather to handle its integrated-communications account. See the full story here.
VIPdesk was highlighted as a great option for those who work at home in a USA Today article. Read it here.
VIPdesk was featured in an article titled “Find legitimate work-from-home opportunities online” in Friday’s USA Today. This article was written by Kim Komando, author of the nationally syndicated “Cyber Speak” column and a long-time friend of VIPdesk. You can read the entire article here.
Local Washington DC’s Fox affiliate aired a piece last week on “Legitimate Work at Home Online Jobs” that featured VIPdesk. AOL’s Consumer Advisor Regina Lewis reviewed five work-at-home opportunities, with VIPdesk serving as the ONE and ONLY virtual contact center provider that she featured! View the clip online here.
EARTH DAYS will premiere on Earth Days’ Facebook Page utilizing the Social Screening™ Application created by Brand Networks, Inc. Read the full story here.
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What Now WOMMA? Three Wine Wednesday’s Next Week
Pat McCarthy
Social Marketing Compensation Study
WOMMA released a study that shows in highly specific details of the current state of social marketing professional compensation. This study is a must for any brand or agency that needs to know the cost of social marketing professionals. Need a taste?
Read a summary here: http://bit.ly/SalaryCompensationStudy
Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy
Wine Wednesdays:
WOMMA Wine Wednesdays are now Free
Our members and fans are the backbone of WOMMA and the WOM marketing industry. Join us at one of our four upcoming Wine Wednesdays to build your career, your company, and our industry. You’ll find all the information you need in the links below.
Did you know hosting Wine Wednesdays are a WOMMA member benefit? Email our Events Director, Kristin at KHorstman@WOMMA.org for more information.
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Out of the Silos, into the Fields
Pat McCarthy
A recent Marketing Sherpa report surveyed how brands felt social media aided them in several distinct business goals such as increasing brand awareness and increasing lead generation. Looking at the chart , it is surprising to find that no matter what goal the brand was asked about, around 50% of respondents found social media “somewhat effective.” While “very effective” varied from 12% to 49% and “not effective” went from 4% to 43%. So what does this mean? Perhaps brands using social are still relying on one department when it should really be used by all. The fact that it is so new makes some want to have a specialist controlling it all. But that person may not have a good enough knowledge of the brand’s business to effectively handle everything. Instead, that person’s job should be teaching everyone how their department can benefit from social media.
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What Now WOMMA? Still 4 More Webinars in March
Pat McCarthy
Did you know presenting WOMMA Webinars is a member benefit? Email Tarah@WOMMA.org to learn more about this benefit and a boatload of others.
March 23: Brands Council Jam Session - FTC Disclosure Guidelines
Date: Thursday, March 23, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/185654811
Full details here: http://bit.ly/March23InfoMarch 24: Augmented Reality: What it is and What it Means for Brands and Marketers
Presenter: John C. Havens, VP of Social Media, Porter Novelli
Date: Wednesday, March 24, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar24Webinar
Full details here: http://bit.ly/d8DItNMarch 25: Brands Council Webinar
Social Driven Business Transfomation: Developing a Foundation of Internal Processes & Applications
Date: Thursday, March 25, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/462204914
Full details here: http://bit.ly/March25InfoMarch 31: The News Engine that Powers all your Social Media
Presenter: David Patton, Editor in Chief, Waggener Edstrom
Date: Wednesday, March 31, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar31Webinar
Full details here: http://bit.ly/March31Info -
WOM: Now in the Gilded Age
Pat McCarthy
In the cited article, Pat LaPointe makes the point (zing!) that researchers often are misguided for many years. His example of how we came to understand the age of the earth translates pretty well into WOM marketing. Think about how long marketing has been going on. Yep, thousands of years. Ever since there was a product to sell, marketers have been hard at work. However, it has been only 5 years ago since WOM marketing was even a term. Now that it has proliferated, measurement techniques are constantly being perfected. But with 90% of conversations about brands taking place offline, we are still looking for an ideal method to truly know the results of a campaign.
Read more about the evolution of WOM measurement at Media Post
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March Madness! Last day to get 50% off WOM Works!
Pat McCarthy
Lack of sun makes us a bit nutty here in Chicago. Don’t wait until we come to our senses to get your reduced price copy of Word of Mouth Works: Award Winning Examples of Effective WOM Campaigns. The longer you wait, the smaller the discount. The book may be discounted but the content isn’t!
3 days only 50% off WOM Works - March 15-17
2 days only 25% off WOM Works - March 22-23
1 day only 15% off WOM Works - March 29
Order here: http://bit.ly/WOM_March_Madness
Sneak Peek the book here: http://womma.org/store/womworks/
WOM Works the Movie: http://www.youtube.com/user/WatchWOMMA#p/a/u/1/BGdkt0hHWPE
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Measurement for Free?
Pat McCarthy
WOMMA member Fanscape published a whitepaper today that offered some great insights into the variety of cost free Twitter measurement platforms. If you are using Twitter to promote, engage or just build awareness, the detailed analysis of which tools work best for each task will be highly useful. It opened my eyes to a few tools that I plan on experimenting with today. One of which is Squawq, created by WOMMA member Colle + McVoy. It allows you to search for specific hashtags or keywords, which it then reports according to volume, vocal authors and urls associated with your search. The whitepaper goes on to explain the uses of 8 other free measurement platforms, most of which hit the market within the last year. The whitepaper was written by Christina Mejia, Director of Research & Analytics at Fanscape and member of WOMMA’s Research & Measurement Council.
Download the whitepaper at http://bit.ly/FSWP03
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What Now WOMMA? Wine Wednesday in San Fran Tonight
Pat McCarthy
Wine Wednesdays:
WOMMA Wine Wednesdays are now Free
Our members and fans are the backbone of WOMMA and the WOM marketing industry. Join us at one of our four upcoming Wine Wednesdays to build your career, your company, and our industry. You’ll find all the information you need in the links below.
Did you know hosting Wine Wednesdays are a WOMMA member benefit? Email Tarah@WOMMA.org for more information.
Social Marketing Compensation Study
WOMMA released a study that shows in highly specific details of the current state of social marketing professional compensation. This study is a must for any brand or agency that needs to know the cost of social marketing professionals. Need a taste?
Read a summary here: http://bit.ly/SalaryCompensationStudy
Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy
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Soccer and a String Quartet
Pat McCarthy
The UEFA Champions League is one of the biggest soccer events around. Heineken sought to capitalize on this with a very devious trick where girlfriends, professors, and were enlisted to convince their beaus to attend a string quartet instead of watching the game. In the cited link, you can watch the men make the painful choice to appease their girlfriend over their mates. Once at the concert, the visibly discontent victims of this prank encounter a surprise presentation of the Championship game. This video had great viral qualities. It played on human behavior and interrupted schemas. The press and blogosphere loved the video created, garnering millions of impressions. Hats off to Heineken and Kreatif360!






David 10:18 am on March 17, 2010 Permalink
Is a discount code required?