It would have been pretty difficult to not see the Susan G. Komen for the Cure’s PR crisis this week. After their decision to discontinue funding to Planned Parenthood ignited a flood of negative attention.
Banyan Branch analyzed the social data and found some astronomical numbers. Before the crisis, they averaged 52.4 Likes and 17.5 comments per Facebook post and 1.7 Likes on users’ comments. After the during the crisis, comments increased 31,471% to 5,515.4 per post. Post Likes decreased 99%. Likes on user comments increased 288%.
Key Takeaway: Quick action diffused this crisis. But clearly, a controversy can inspire astronomical volume on social media. Crisis response plans are necessary and they need to include social media strategy.
Read more about the crisis data at Banyan Branch
Banyan Branch is a WOMMA member.















tom 12:27 pm on February 10, 2012 Permalink
doing the right thing at times has a cost, shouldnt have bowed down and backtrcked