How many times have you gone over to a friend’s place and picked up a magazine on their coffee table? Personally, I can’t count the number. Over the years, this has led me to find numbers of publications that I have placed on my own coffee table. Magazines, due to their size, content and publication cycles, have always been highly sharable offline. Now they are moving online. One of my favorite publications, Lapham’s Quarterly, caters to a niche group of history and literature buffs. Last October, they ventured into Twitter and Facebook. Of the benefits, they found it gives their quarterly magazine a real-time voice. Separately, the editors of Seventeen have used social media to listen for topics their readers would like to hear. Even if you don’t run a magazine, the methods they use have further business applications. Internal and customer communications can certainly be improved with a constant and receptive presence.
David 10:18 am on March 17, 2010 Permalink
Is a discount code required?