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  • Pinterest: The Inspiration Network

    Pat McCarthy 11:53 am on February 3, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: , , ,

    Get ready to start hearing “Pinned it” in the lexicon. This week, we’ve taken a closer look at Pinterest, which has enjoyed 8000% year-over-year user growth. Today we found two more perspectives on Pinterest.

    360i Declares it the Inspiration Network

    If Twitter and Facebook are great for sharing content, Pinterest excels at helping people find content. Many of the users curate their boards based on what they need inspiration for. Weddings, recipes, do-it-yourself and fashion ideas fill many boards, and with good reason.

    Traditionally, social media have followed a stream of consciousness flow – newsfeeds populating as new content is posted. But Pinterest is different. Since users are searching for inspiration, not updates from friends or those they follow, their board is really more a visual representation of where they want to go. Call it an inspiration network if you will.

    Monetate Crunches the Numbers

    Monetate released a very informative infographic about Pinterest’s growth, influence and brand users.

    Growth:

    pinterest-growth

    Influence:

    pinterst-influence

    Brand Users:

    brand-pinterest-users

    Key Takeaway: If your brand inspires (and/or is in eCommerce), you should be on Pinterest. Get visual with your products and see how you can inspire your customers to do great things (that will inspire great word of mouth.)

    Read 360i’s perspective and see the whole Monetate infographic.

    360i is a WOMMA member.

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  • Correction on Wednesday Post

    Pat McCarthy 11:48 am on February 3, 2012 | 0 Comments Permalink | Post Your Comment!

    On Wednesday, we featured pieces of a Banyan Branch infographic and misattributed it to another company. We regret this error and apologize to any who were misled.

    The original post has been corrected.

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  • The Fully Digital Super Bowl

    Pat McCarthy 11:47 am on February 3, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: , ,

    The Game

    Gone are the days when the TV got all the attention on Super Bowl Sunday. For the first time ever, the Super Bowl will be live streamed on NFL.com and NBCsports.com. There will be tons of content on the dedicated Facebook page, YouTube Channel, Twitter profile and Foursquare page. Suffice it to say, the sports side of the Super Bowl is digitally covered.

    The Ads

    Creating an out-of-this-world ad campaign can’t just be about TV commercials anymore. Back when TV started to usurp print and radio’s power, campaigns needed to work on all three media. The same has happened with social media. Expect to see ads that have calls to action for specific hashtags or Facebook pages/apps. Chevy took it one step further with their Chevy Game Time app. It’s a contest that challenges users to find clues in Chevy’s Super Bowl ads. Brilliant! People will happily and very closely watch Chevy’s ads to find the clues.

    (Insider’s tip: That’s a great way to make your $3.5 million 30-second spot worth it.)

    Read more about what brands are doing for Super Bowl Sunday at Likeable Media

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  • It’s Gonna be a Social Super Bowl

    Pat McCarthy 12:12 pm on February 1, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: , ,

    Social wonks can now join all the advertising wonks on Super Bowl Sunday. Heck, ESPN has a Social Media Command Center. This just got serious.

    Brands now have an excellent extended opportunity with the Super Bowl. No longer are all eyes on the 30-second spots. People will log into their social media accounts as they crack their first beer. So even if you can’t put up about $3.5 million, your brand can be part of the experience.

    The Conversation So Far

    Banyan Branch analyzed the social data arising from the teams and players during January. So far in the social Super Bowl, Tom Brady is most tweeted,

    tweets-per-player

    And the Patriots eclipsed the Giants in tweet volume.

    team-spirit

    Key Takeaway: The Giants are the conversation underdog. If they win the game, I’d be interested to see how that affects their social stats.

    Read more about the data at AdRants

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  • Pinterest Refers Nearly as Much Traffic as Twitter

    Pat McCarthy 12:09 pm on February 1, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: , , ,

    Shareaholic analyzed data from 200,000 publishers that reach 260 million unique monthly visitors monthly. In terms of referral traffic, Pinterest rose from 2.5% in December to 3.6% in January. One percentage point – no big deal right?

    january-2012-referal-traffic

    If influence is judged by the actions you can get your community to do, then Pinterest is highly influential. And brands are taking note. Already, social all stars like Whole Foods, Gap and Nordstrom have set up pinboards.

    Key Takeaway: Pinterest is young and there’s still some space on the ground floor. Consider integrating it into your content strategy.

    Read more about Pinterest at Brian Solis’ blog

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  • QR’d Out?

    Pat McCarthy 12:07 pm on February 1, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: , ,

    In 2011, QR code exploded in marketing materials. The scaleable little boxes fit onto billboards and business cards alike. Yet unlike putting your company website or social links, QR codes never achieved market-wide understanding.

    In an October 2011 study, strategic marketing firm Russell Herder found that 30% of consumers didn’t even know what QR codes were. Of those who had scanned one, 57% did nothing with the information.

    With augmented reality and near field communication technology growing so quickly, QR codes may fade away.

    But for all the doubters and haters, QR codes can really ramp up engagement when done right, like this case study:

    qr-case-study

    Read more about QR Codes at 1000heads

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  • WOMMA Members in the Spotlight

    Pat McCarthy 12:04 pm on February 1, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags:

    360i Promotes Senior Executives as Agency Growth Accelerates

    360i, an award-winning digital agency, has promoted Sarah Hofstetter to President and Jared Belsky to Executive Vice President. The agency has also appointed Dave Jacobs to General Manager of Strategy, Social Media and SEO.

    The appointments come during a period of strong growth for the 425-person digital agency, which has seen its business double in size over the last two years as brands increasingly demand a strategic partner able to navigate where there are no roads and make real-time decisions in an evolving, consumer-centric environment.

    More Here

    ———-

    Join Nuffer, Smith, Tucker March 1, 2012 from 9 a.m. to 4:30 p.m. at San Diego’s Hall of Champions, located in Balboa Park. Topics include creating compelling brand content, online reputation management, and online and offline word of mouth. Jason Falls, our keynote speaker, will also talk about social media ROI, and Gary Kim, a mobile marketing analyst and journalist, will highlight the trends in mobile marketing.

    More Here

    ———-

    Facebook Preferred Developer Consultant, Brand Networks today announced Beth Kribs-LaPierre has joined the company as Director, Social Intelligence and Analytics. In this position, Kribs-LaPierre will apply her extensive social media intelligence and analytics expertise to help Brand Networks‘ clients better understand, manage and optimize their social media marketing strategies, social campaigns and apps.

    More Here

    ———-

    Lithium is holding a webinar.

    Date:

    Wednesday, February 8th
    10 am PT  |  1 pm ET  |  18:00 GMT

    Companies like Autodesk are driving millions in ROI annually from social support because it delivers better service at a better value. Next generation Social Support is about dialing it up a notch—maximizing that value by making it a fundamental part of the support ecosystem, fully integrated with the systems and processes that make your company run.

    What strategies and tactics will help you catch up with the current state of the art in social support?  What will help you leap ahead?  Join Lithium Chief Community Officer, Joe Cothrel, and Autodesk Community & Social Media Program Manager, Brian Kling, as they share their experiences with some of the world’s most successful social support efforts. You will  learn:

    1. Four kinds of integration most critical to social support success
    2. Ten future trends for achieving social support leadership
    3. Key considerations and dimensions of CRM integration (case study)

    Presenters:

    Joe Cothrel, Chief Community Officer, Lithium

    Brian Kling, Community & Social Media Program Manager, Autodesk

    Register Here

    ———-

    Join Richard Edelman, CEO and David Armano, Digital Innovation for a Q & A and discussion of findings from Edelman’s 2012 Trust Barometer, a global survey which takes the pulse of trust in business, institutions and industries. The U.S. debt impasse, the Occupy protests and the nuclear disaster at Fukushima are among the major events of the last year that triggered a dramatic weakening of trust in government and business across the globe. Come and listen to the findings on the importance of trust in government, business and people like yourself.

    Chicago Social Media Club Happy Hour
    o WHEN: Monday, February 6, 5:00 to 6:00 p.m.
    o WHERE: 200 Randolph St., 66th Floor, Edelman
    o DETAILS: Drinks and light appetizers

    There’s still room on the wait list.

    Learn More

    ———-

    BAZAARVOICE AND BUDDY MEDIA PARTNER TO LINK CUSTOMER ENGAGEMENT ACROSS THE WEB

    Bazaarvoice, a market leader in bringing the voice of the customer to the center of business strategy for more than 700 global clients, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a partnership to help brands integrate online customer conversations in their social media campaigns. Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17, 2012.

    More Here

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  • Curation Drives Pinterest Growth

    Pat McCarthy 11:00 am on January 30, 2012 | 5 Comments Permalink | Post Your Comment!
    Tags: , Curation,

    pinterest-logo

    Facebook has done its best to keep content relevant with EdgeRank, but newcomers like Pinterest have pulled quite a bit of attention away. From Oct. 2010 to Oct. 2011, the site grew from 40,000 to 3.2 million monthly unique visitors. That’s 8,000%.

    pinterest

    Content has long been a drive for the social web, but it keeps changing how it looks. Early on, blogs and YouTube grew. Then sites like Facebook and Twitter took off. Each of these starts fresh and exciting, but then succumbs to saturation. Newcomers like Pinterest, or before it, Tumblr, put an emphasis on simple and visual curation. That is why they’re now standing out.

    Key Takeaway: Content may no longer be king. There’s simply too much of it. Curation is what drives users to read, engage and share.

    Read more about Pinterest at Grown-up Thinking, Mr Youth’s blog

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    • Vincent Squillace 11:23 am on January 30, 2012 Permalink

      The link for “Grown-up Thinking” is forwarding to another article, not Mr Youth’s blog!

    • Pat McCarthy 12:10 pm on January 30, 2012 Permalink

      Hi Vincent - Thanks for letting me know! I just fixed it.

      -Pat

    • Tobias Huber 2:13 am on January 31, 2012 Permalink

      While curation is nice, it can’t exist without content…

    • Pat McCarthy 9:09 am on January 31, 2012 Permalink

      Hi Tobias - The point I was trying to make is that simply having content is no longer enough. Pinterest has created a display system that makes curation and personalization simple. That’s what has driven its popularity.

      Would like to hear your thoughts! Thanks for commenting!

      -Pat

    • Media News and Strategies 3:02 pm on February 1, 2012 Permalink

      [...] to Oct. 2011 has grown from 40,000 to 3.2 million unique users- a whopping 8,000%! An article by Womma describes that it may mean that “content is no longer king. There is simply too much of it [...]

  • The Community Management 10

    Pat McCarthy 10:56 am on January 30, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: ,

    Community Management Appreciation Day not only brought an outpouring of love (thanks!), but also brought up a discussion that is as old as the job itself – What makes a good community manager?

    Whether they’re a renaissance man or just a jack-of-all-trades, community managers need to have a very diverse set of skills. Their backgrounds can come from customer service, marketing, sales, or even strategy.

    Ben Cotton of Edelman Dublin wrote a very helpful top 10 list of absolutely necessary community manager skills. A few stood out:

    1. Issues Identification – Flare-ups and crisis’ are a regular part of community management. Being able to quickly identify the problem, its severity and the resolution is a key skill.

    2. Attention to Detail – Consistency and persnicketyness create a comfortable environment for your community. The little things matter, and good community managers know that.

    3. Authenticity – This may be the one that’s hardest to teach. The best community managers not only have a wide array of skills but are also part of the community. Their personality and interest will show through no matter what. Those who naturally are part of a community will best manage it.

    Read the seven other skills at Edelman Digital

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  • Review Tampering – Is this ever going to end?

    Pat McCarthy 10:55 am on January 30, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: ,

    The New York Times recently reported on a company that offered VIP Deals for customers who submitted a review or their iPad covers. You could argue that the reviews could have been positive or negative, but we all know which way the company was implying. Every time a company does this, they erode the trust between consumers in general and online reviews.

    Indeed, it makes clear sense that brands want their customers and advocates to create media. Reviews, videos of product trials, photos, and other media created by consumers benefit brands greatly. But paying per review isn’t the way to go.

    Create a Reason to Share

    Suppose you were going to offer about $30 of value to your customers to post a positive review. Right before you launched this campaign, you came to your senses and put the kibosh on it.

    What could you do with those funds? How could you use them to give your customers a reason to review, share, and create with your product?

    Key Takeaway: Creativity drives great word of mouth marketing. Put your resources there.

    Read more about the ethics of online reviews at The Digital Influence Mapping Project

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