Jeben Berg
Creative Director of Cross Platforms Solutions, YouTube, Google

Currently Creative Director of Cross Platform Solutions for YouTube and Google where he creates the marketing and advertising initiatives. Jeben has been responsible for many of the global marketing efforts of YouTube and its high profile advertising partners. Jeben's contributions have lead YouTube to be the premier platform for advertisers to engage directly with their targets. He accomplishes this through the combination of partnerships with top tier media companies (Universal Music Group, BBC, Warner, CBS, Paramount, Sony, etc...) and YouTube's vast global audience of creators and viewers.

Jeben has been part of YouTube since the Google acquisition, with his prior experience coming from many roles both creative and strategic at advertising agencies such as DraftFCB (formerly Foote Cone Belding), Publicis and Rocketshop. In addition to his work with Google and YouTube, he also contributes editorially to many publications, produces videos for artists and musicians, and paints big public murals. He is a staunch believer in the meritocratic philosophy of YouTube, and that approach is the guiding covenant by which he engages the world.

Jeff Beringer
Senior Vice President, Digital Practice Lead, GolinHarris

Jeff Beringer leads the interactive communications team at GolinHarris -- one of the world's leading communications and marketing services firms. He counsels blue chip brands on innovative ways to use technology to enhance their communications campaigns and build dialogue with key audiences. Beringer's team supports major brands around the world including Disneyland, Sony Ericsson, Nintendo, Dow Chemical, and McDonald's. Jeff co-created GolinHarris' "Dialogue" integrated media engine and is a regular speaker on digital communications trends, opportunities, and best practices.

David Berkowitz
Director of Emerging Media & Client Strategy, 360i

David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a leading digital marketing agency. He helps 360i's major brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, he has penned a weekly column for MediaPost (Search Insider and Online Spin) since 2004, with over 200 columns written to date, and he's a regular contributor to Advertising Age's Digital Next blog.

Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has also blogged extensively, launching MarketersStudio.com, an Ad Age Power 150 media & marketing blog. He has contributed to MarketingVox, nowEurope, AdTechBlog, ReverseDirectMarketing.com and Rich Media Today.

He's been spotted and heard on the airwaves (CBS, NBC, CNBC, Canada's ROB TV, Bloomberg Radio, CNET Radio, Reuters TV) in print (CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB), and online (MediaPost, iMedia, ClickZ) commenting on internet, advertising, media, and technology trends. He has spoken at dozens of industry events nationwide.

Bonin Bough
Global Director of Digital and Social Media, PepsiCo

Bonin Bough is the Global Director of Digital and Social media at PepsiCo. In this role, he oversees digital strategy and the implementation of social media tools and techniques across the company.Previously, Bonin was the EVP and Director of Weber Shandwick's global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Bonin also has a deep interest and experience with community building, social media, social video, and digital marketing.In addition to his corporate career, Bonin was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.

During his time at Weber Shandwick, Bonin grew the practice from 60 to 100 people, including the roll-out of EU and Asia. He led strategic programming for the agency's top clients including Federation of Colombian Coffee Growers, Electrolux, MasterCard, Ambien, MAC Aids Fund, Honeywell, and most recently Best Buy.Prior, Bonin was a founding member and SVP at Ruder Finn Interactive (RFI) and ran the interactive strategy unit for 8 years. During this time, he led strategy for clients/projects such as Société Générale Project Finance Group, Nursing and Caregiver Campaigns for Johnson and Johnson, Kellogg's 100th Anniversary, iUniverse, International Center of Photography, Hunter Douglas, Schering Plough, Affymetrix, Ready.gov, Novartis, Elidel, Gleevec, Femara, Zometa, Xolaire, Pfizer, Berringer, Perdue and over 70 more engagements and campaigns.

Bonin also developed RFI's processes for measuring effective Web strategies, as well as ePR, the industry's early social media methodology.Over the years, Bonin's work has won numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and SxSW Ð Viewers Choice for www.MrPicassoHead.com.

Chris Bowler
Vice President: Social Media Lead, Razorfish

Chris Bowler develops and directs social media opportunities for Razorfish clients in the Central Region. Social Media encompasses all facets of Social Influence Marketing, an emerging channel within marketing and communications first pioneered by Razorfish, which seeks to engage consumers in ways beyond advertising. Included in this channel are communication opportunities across social networks, blogs, consumer reviews and forums as well as distributed content, tools and widgets. Bowler joined Razorfish in 2007 after a tenure as media director for Agency.com where he oversaw online media strategies in addition to leading the company's search engine marketing practice.

A popular speaker and panelist at such industry conferences as ad:tech and Search Engine Strategies, Bowler transitioned into digital media after a distinguished career in advertising, including 11 years with Campbell Mithun Esty Advertising in Minneapolis, Minn. During that time, he led branding efforts in television and other traditional media while testing new media opportunities. He managed his first online ad campaign on Prodigy in 1988, his first sponsorship in 1993, and his first new product launch on the Web in 1996. Bowler earned a bachelor's degree in government and business administration from the University of Notre Dame. Bowler has deep marketing experience, having worked on several retail, ecommerce, financial, CPG, pharma/medical and corporate marketing clients. His current and former clients include retail leaders JCPenney, Sears, Hotels.com and Ulta Cosmetics; financial category experience with Visa, Wells Fargo, ABN-Amro and H&R Block; CPG experience with Kraft and the Miller Brewing Company; and pharma/medical expertise with LCA Vision and Sandoz Nutrition (now Novartis).

Heidi Browning
Senior Vice President, Insight & Planning, MySpace

MySpace is a social portal that connects people, content and culture worldwide. Our mission is to deliver strategic, innovative and measurable social marketing experiences that build and cultivate relationships between brands and consumers. With over 18 years of marketing and advertising experience, Browning brings a valuable mix of client and agency know-how to the MySpace team. A seasoned veteran of both the interactive and traditional advertising business, she has worked with leading companies and clients across a variety of industry categories including entertainment, telecom, financial services, consumer packaged goods, automotive and educational services.

In her role, Browning oversees Client Marketing Strategy, Consumer Insights and Analytics, Marketing Communications, and Trade Marketing. Through the integration of research, strategy, creative and technology, Heidi and her team develop immersive social marketing experiences to engage MySpace’s highly sought-after influencer audience.

Heidi led Client Solutions for Fox Interactive Media where her team provided centralized marketing services to MySpace, IGN, Fox, American Idol.com, Photobucket and Fox Sports. Prior to joining Fox Interactive Media and MySpace, Heidi was an interactive marketing veteran as Executive Director of Media at Omnicom’s Organic, Inc.

Heidi holds a B.A. from the University of Colorado, Boulder in International Affairs.

Erin Byrne
Managing Director, Interactive, Burson Marsteller

Erin is Marsteller's leading Internet strategist, having worked on web initiatives since 1993 for diversified clients encompassing digital strategy and research, user-generated media engagement, marketing communications, web design/development, viral marketing and interactive advertising. She manages the agency's U.S. interactive capability including a staff of strategists, visual designers, and programmers.

Erin 's wide range of experience has included managing the interactive program for the Bureau of Engraving and Printing's "New Color of Money" campaign. The award-winning program included a comprehensive online strategy including a campaign Web site that was produced in 23 languages, three interactive cd-roms, e-mail marketing and a rich-media online advertising campaign. This effort was recognized by Yahoo with the Big Idea purple chair award in 2004.

Other notable projects of Erin 's include advising HealthMarkets on their digital strategy, corporate advertising, web development and general marketing communications. She also leads the agency's work on behalf of Transitions Optical including digital strategy, web development, and consumer public relations.

Additionally, Erin continually advises clients on how to utilize the Internet to manage corporate reputation, crisis or issues-related situations. She manages the Digital-Check-up product which provides an assessment of how a company is perceived online and includes user-generated media, search, word-of-mouse, corporate Web site positioning, and e-fluentials engagement. She has also led "dark site" development for leading industries across varied sectors and developed an agency product "Interactive War Room." IWR is a password-protected extranet site that allows client and agency teams to collaborate real time during crisis situations.

Prior to joining Marsteller Erin worked in marketing and event management for leading NYC companies.

Blake Cahill
Senior Vice President of Marketing, Visible Technologies

Blake Cahill is the Vice President of Corporate Marketing for Visible Technologies. He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth. Prior to joining the company, Blake was the Vice President of Marketing and Product Management at SafeHarbor Technology Corporation, a Seattle based web-services firm, where he successfully reignited customer acquisition and retention programs, oversaw the launch of a new brand identity and significantly raised the profile of the firm with the analyst and media communities.

Blake has more than 15 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies such as AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University in Newport, Rhode Island.

Brad Carsten
Brad Carsten, Senior Partner/Creative Director, Javelin

A 20+ year industry veteran, Brad is a founding partner of Javelin, Inc. (est. 1998). Brad sets the agency's strategic direction, provides creative direction for experiential marketing programs as well as WOM integration. He also keeps new business development and equity program development in his portfolio. Primary accounts include Bacardi USA (Bacardi Superior/Grey Goose/Bombay Sapphire) and Discovery Channel Networks.

Brad has an extensive background in sales promotion, experiential marketing, copywriting, broadcast production and radio promotion. Prior to his partnership in Javelin, Brad worked in broadcast radio, ad agencies and had an eight-year tenure at Marketing Mix as Vice President and Managing Creative Director.

Brad is the recipient of the MAXI Award for excellence in shopping mall marketing (for the grand re-opening event of St. Louis's largest shopping center), a Telle award for television advertising, four Addy awards and four Marconi Awards for radio. He is a graduate of St Louis University ('78 A&S).

David Churbuck
Vice President of Global Web Marketing, Lenovo

David C. Churbuck is an digital media executive with over 25 years of experience in print/online media and marketing.
He is the Vice-President of Global Web Marketing at Lenovo, the world’s fourth third fourth largest PC manufacturer and home of the ThinkPad line of notebook computers. He was the founder of Forbes.com and set Forbes’ new media strategy from 1994 to 2000, when he joined McKinsey & Company to launch an online publication for the firm’s e-commerce and media clients.

While at the Firm, he was part of a team which created one of the earliest secure proprietary platforms for the creation, management and distribution of digital audio and video over the Internet.

In 2002 and 2003 he was the managing director of a Swiss-based online consortium of independent wealth advisors: 21i.net, setting that consortium’s strategy for its online interactions with high net worth clients.

In 2005, he joined IDG’s CXO Media as VP/GM of CXO Online, assuming editorial, design, P&L, and strategic responsibility for cxo.com, cio.com, csoonline.com, cmomagazine.com and darwinmag.com. During his tenure at CXO, online revenues and traffic increased dramatically and CIO.com won the American Business Media 2006 Jesse Neal award for best website.

Geno Church
WOM Guru, Brains on Fire

Geno Church’s claim to fames are that he was born the son of a preacher-man, scored 50 points in a high-school basketball game, was in a glam-rock band (while he was a Leif Garret look-alike) in the 70s and nobody can ever figure out where his accent is from (it’s Southern). Oh and he’s a quoted, sought-after and stalked thought-leader in uncovering the DNA of sustainable word of mouth movements and building them from the ground-up. Seriously. Addys. Wommies. Forrester Groundswell Awards. And a finalist for an EFFIE (we won’t know the results for a couple of weeks).

Brands Geno’s loved on include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Charleston Parks Conservancy, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement).

He contributes to the topish-ranked Brains on Fire blog (www.brainsonfire.com/blog), speaks at events nationally and abroad (we almost lost him in South Africa last year – twice) and is widely quoted in blogs and traditional print on a regular basis. Geno’s Southern, approachable and probably one of the nicest guys you’ll ever meet. No kidding.

Kathryn Collins
Director, Corporate Communications, Texas Instruments

Kathryn Collins' career spans engineering, organization development and communications in the semiconductor and defense industries.  She is Director of Corporate Communications for Texas Instruments.  She has experience working with leadership teams in North America, Europe and Asia.  Kathryn specializes in business strategy development and organization design.  She also works in the areas of employer branding, employee engagement and change management.  
Kathryn is a coach and mentor to new and seasoned professionals around the world.

Kathryn is a Lifetime Member of the Girl Scouts and an active volunteer for the Girl Scouts of Northeast Texas.  She has been a volunteer consultant to the Greater Dallas Chamber, Southern Methodist University and Dallas Public Schools.  She actively speaks at industry conferences.  Kathryn has a BS in Industrial Engineering from the University of Texas at Arlington, an MBA in Industrial Management from the University of Dallas, and an MS in Organization Development from the University of Texas at Dallas.  She is a registered Professional Engineer in the state of Texas.  Kathryn is a member of the Leadership Texas class of 2003, and resides in Dallas with her husband and two daughters.

Stacy Debroff
Chief Executive Officer, Mom Central Consulting

Stacy DeBroff founded and serves as CEO of MomCentralConsulting.com, a leading national firm founded in 2006 and specializing in viral marketing to Moms. In the last year, Mom Central Consulting has partnered with over 80 national brands, Fortune 500 companies, PR firms, and venture-backed start-ups to build brand awareness and activate Moms to significant retail purchases or online participation. Stacy’s expert marketing advice and insights have been featured in such publications from USA Today to the Wall Street Journal, and on TV shows from CNN’s American Morning and Headline News to Fox and Bloomberg News.

Prior to this, Stacy, heralded as a “parenting guru” by the Wall Street Journal, authored four best-selling parenting books (Simon & Schuster) and launched Mom Central, Inc. (www.MomCentral.com), a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families. Stacy appears as a regular parenting expert on national TV show, including NBC’s Today Show, CNN, The View, Tyra Banks Show, CBS’ Early Show, The Daily Buzz, Mike And Juliet, Fox & Friends, and the Rachael Ray Show. Stacy also serves as a corporate spokesperson, trend-spotting for the media on behalf of over 30 national brands.

In the 1990’s, Stacy founded and ran as an attorney the Public Interest Office at Harvard Law School. Stacy lives with her husband, Ron, and happily engages in imperfect parenting of their two teens, Kyle and Brooks, in Boston, Massachusetts.

Sam Decker
Chief Marketing Officer, Bazaarvoice

Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog www.deckermarketing.com, Decker brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Decker is responsible for leading Bazaarvoice's corporate marketing and PR.

Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell's $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management. Before Dell, Decker spent more than six years leading marketing at B2C and B2B startups and became a pioneer in online community building. Prior to that, he consulted with companies such as Apple, Claris, Adobe, and Borland to help them develop word of mouth and loyalty marketing strategies.

Decker has authored two books on word of mouth and guerilla marketing, serves on the board of the Word of Mouth Marketing Association, is president of Austin Texchange, and serves on the board of advisors for the Web Analytics Association. Decker holds a BS in Business Marketing Management from California Polytechnic University.

Tony DiResta
Attorney, Reed Smith LLP

Tony is a seasoned advocate, with a track record of successful results. The depth of his experience includes trials and appeals before many federal and state courts, class actions, and multi-district litigation, with many of his accomplishments being highlighted in reported decisions – several of which are cutting-edge precedents. He has also represented clients in governmental investigations by federal regulatory agencies, such as the Federal Trade Commission and Department of Justice, as well as in state enforcement proceedings involving state attorneys general. This vast experience encompasses an array of industries that involves all substantive aspects of complex business disputes.

In his appointment as Director of the Federal Trade Commission's Southeast Regional Office, Tony supervised many of the enforcement, investigative, litigation, and outreach activities of the Competition and Consumer Protection Bureaus of the agency in Georgia, Florida, North Carolina, South Carolina, Tennessee, Mississippi, and Alabama. Among his accomplishments was his initiation and coordination of a consumer protection law enforcement sweep – including the Department of Justice, the Securities and Exchange Commission, and 15 state attorneys general, as well as the FTC – that resulted in over 25 lawsuits and proceedings throughout the country. Under his leadership, the Office received the John Marshall Award from the Attorney General of the United States for its enforcement achievements. He was also appointed as a Special Assistant United States Attorney for the Northern District of Georgia to prosecute telemarketing fraud.

He is widely published in the areas of commercial litigation, FTC practice, governmental investigations, consumer protection, and antitrust – with many of his articles being cited by the courts and Law Reviews. In fact, one of his articles was cited with approval by the United States Supreme Court in a leading antitrust decision. He frequently serves as an expert on professional panels.

Geoff Donaker
Chief Operating Officer, Yelp

Geoff joined Yelp as its 10th employee in Fall 2005. Since then Yelp has grown more than 200 fold: from a promising city guide for San Francisco into a leading local search site with 20 million monthly visitors and a presence across the US, Canada and the UK.

Geoff started working on Web businesses in 1998; prior to Yelp he helped grow online communities at eBay, Voter.com, Excite and Classifieds2000. He is also an alumnus of Mercer Management Consulting (now Oliver Wyman) and Stanford (Mechanical Engineering).

Julio Fernandez
Global Search & Social Media Strategist, Global Strategies International
Senior Partner, Enterprise SEO, Neo@Ogilvy

Julio Fernandez has been a pioneer in online marketing for over a decade. Julio started his career in 1992 as a graphics designer for The Miami Herald, where his outstanding work earned him the attention of Oracle Corporation, who recruited him in 2000. After 8 years as Director of Global Marketing for Oracle, Julio’s groundbreaking endeavors captured the interest of Global Strategies International (GSI). Julio is now a Senior Partner for GSI, which specializes in working with large enterprise and corporate clients to deploy global Search Engine Marketing (SEM) programs.

Julio’s experience with The Miami Herald and with Oracle Corporation provides him with the unique qualifications to manage GSI’s new division of Global Search and Social Media. His expertise enhances GSI’s services by bringing together the latest thinking, tools, and methods from the world of SEM and Social Media to help customers develop coherent and comprehensive programs.

At Oracle Corporation Julio lead the eMarketing efforts in Latin America, where he created a global workflow system to track all incoming marketing executions jobs including the creation of Web pages, event pages, and the corresponding email offers and newsletters to promote all campaigns.

Julio’s successes in Latin America provided the platform for his team to expand their support to marketing organizations in 100+ countries and to execute marketing campaigns in 50+ languages for teams including Oracle Field Marketing, Oracle Sales, Oracle University, and Oracle Partners.

Julio was also responsible for Oracle’s search campaigns and he was a member of the Google Technology Council. This allowed Julio to collaborate with Google engineers and other members of the Council to test and improve Google’s products and services.

Leslie Forde
Vice President of Strategy and Partnerships, Communispace Corporation

Leslie Forde is Vice President of Strategy and Partnerships at Communispace Corporation, where she helps the world's largest brands align the power of listening within online customer communities with their strategic business and marketing goals. As a 16-year marketing and brand management veteran, she is an expert in identifying strategic partnerships and new technologies that ensure ongoing product innovation and help expand Communispace's opportunities internationally. Forde, whose experience includes senior positions at America's Test Kitchen, Xerox, Bausch & Lomb and Allstate Insurance, is a frequent speaker at industry events on topics such as customer engagement, Web 2.0, social media and word-of-mouth marketing.

Jeff Lee
President, Distributive Networks

Jeff Lee is President of Distributive Networks, a leading provider of mobile content and technology solutions. Prior to joining Distributive Networks, Jeff spearheaded the North American roll-out for iO Global, a British Telecom company specializing in mobile/ converged content delivery. Until 2007, Jeff served as CEO of the mobile content distributor and wireless solutions provider Proteus Inc., directing the company's enterprise strategy and planning. During his tenure, Jeff oversaw Proteus's development of an elite roster of clients (including AT&T, Sprint, MasterCard, ABC, Discovery, HBO and Fox), its groundbreaking expansion into Latin America, and the sale of the company in 2006 to 2ergo Ltd. Before joining Proteus in 1999, Jeff was a Senior Manager of Consulting Services for Ernst & Young. Jeff is a member of the Mobile Marketing Association and is actively involved in the Consumer Best Practices committee, which defines industry standards relating to consumer mobile interactions. His thought leadership is frequently featured at wireless industry events and in the press (Business 2.0, Wired, Wall Street Journal, The Washington Post, TechTV), and he is an active member of the Mobile Marketing Association. Jeff received his Masters of International Management from the American Graduate School of International Management - Thunderbird and his B.A. from Bucknell University.

As a marketer, speaker, and author, John Moore shares business and marketing advice with companies seeking to earn unwavering devotion from customers.

From 1994 through 2004, John had the extraordinary opportunity of working deep inside the marketing departments of Starbucks Coffee and Whole Foods Market. At both brands, John focused his teams on activities that were less about using traditional advertising, and more about using the influential power of customers as the advertising vehicle.

In 2005, John began the Brand Autopsy Marketing Practice to share the many lessons he has learned about marketing with passion and purpose. Working as a marketingolgoist, he helps companies of all sizes to diagnose and treat common marketing ailments, including: anemic sales, ideation fatigue, poor brand complexion, and contagious employee apathy.

Through speaking engagements, John brings a sense of urgency and innovation to audiences, creating new ideas and spurring on business and brand advancement. He has been recognized by Fast Company magazine as a "leading practitioner of the arts of customer service and marketing" and is often quoted in business publications.

His book, TRIBAL KNOWLEDGE, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. And since 2003, John has been passionately dissecting all things marketing-related on the Brand Autopsy blog.

John Moore resides in the badlands of Central Texas. (Otherwise known as Austin.)