Brad Fay is the Chief Operating Officer of the Keller Fay Group, a company he co-founded in early 2006 with CEO Ed Keller, the co-author of The Influentials (Free Press, 2003) and the President of the Word of Mouth Marketing Association.  Based in New Brunswick, NJ, the Keller Fay Group is the first market research firm dedicated to understanding and measuring word of mouth, which is now a $1 billion market and the fastest growing marketing services discipline, according to PQ Media.

In 2007, Brad won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. TalkTrack® involves a continuous, diary-assisted survey of consumers age 13 to 69 and measures the brands and companies that come up in their daily conversations. Clients use TalkTrack® to develop strategies to better engage their customers and increase recommendations, and to monitor marketing effectiveness. The company also offers a range of custom research services to test and measure WOM strategies and campaigns.
Keller Fay Group serves a diverse set of clients, including advertisers such as American Express and Nestle, media companies such as CBS and MTV, and agencies such as Starcom MediaVest Group and Zenith Optimedia. Prior to founding the Keller Fay Group, Brad served as managing director at Roper Starch Worldwide, which later became RoperASW and NOP World, where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, Media, and Omnibus Services. Frequently quoted in publications such as The Wall Street Journal, Businessweek, Advertising Age, and PR Week, Brad was formerly editor of Roper’s Public Pulse newsletter and a columnist in AMA’s Market Research magazine. His articles have appeared in publications including Public Perspectives and Pharmaceutical Executive, and in papers at industry conferences for the Advertising Research Foundation, Word of Mouth Marketing Association, and American Association of Public Opinion Research.
Brad is a co-chair of the Word of Mouth Marketing Association’s Influencer Marketing Council, a member of the Market Research Council, and has lectured about survey research at Rutgers University’s Bloustein School of Planning and Public Policy.  Brad is active in the civic affairs of his family’s hometown of Montgomery Township, New Jersey, where he is Deputy Mayor.