WOMMA Announces 2016 Hall of Fame Inductees, WOMMY Awards Finalists

Harvey Morris All Things WOMM 0 Comments

Inductees, finalists will be honored at annual industry celebration, Nov. 15, in Chicago

 

The Word of Mouth Marketing Association (WOMMA) is proud to induct Mondeléz International's Dana Anderson, 360i’s Sarah Hofstetter and noted author/speaker Emanuel Rosen into the Word of Mouth Marketing Hall of Fame.

Sarah Hofstetter, Chief Executive Officer at 360i

Dana Anderson
SVP & CMO at Mondeléz International

Sarah Hofstetter, Chief Executive Officer at 360i

Sarah Hofstetter
Chief Executive Officer at 360i

Emanuel Rosen, best-selling author, speaker

Emanuel Rosen
best-selling author, speaker


“We are delighted to recognize these three new inductees for their significant, positive and life-long achievements benefitting the word of mouth marketing industry,” said Deborah Holland, Executive Vice President for Publishers Clearing House and WOMMA’s Board Chair.  “These trail blazers embody what WOMMA stands for:  best-in-class creativity, bleeding-edge innovation and generous thought leadership. They are passionate in the shared belief that all credible WOMM is at its core results-driven, ethical, authentic and never violates consumer trust.”

Hall of Famers to be Inducted at Annual Industry Celebration

In true word of mouth fashion, these marketing stalwarts were selected by an academy of their industry peers and will be honored in an induction ceremony during WOMMA’s annual WOMMY Awards Program, November 15, 2016, at Morningstar in Chicago.

Celebrate the industry's best with WOMMA!

Cheer on the year's most innovative and inspiring campaigns on marketing's most memorable night!

Purchase tickets to the Pre-WOMMY Awards Reception and the Hall of Fame / WOMMY Awards Program today

Commitment to Marketing Excellence

The WOMMY Awards celebrates the brands and agencies behind the year’s most remarkable word of mouth marketing campaigns. Spanning social media, as well as offline word of mouth marketing campaigns, new categories of recognition for this year include:

  • The Advocacy Marketing Award which recognizes the best employee, brand or customer advocacy marketing program to achieve a business outcome.
  • The GRAND WOMMY Award which recognizes the most outstanding overall entry from among the gold-level winners in each of the nine individual award categories as the “best-in-show champion.”

The 2016 WOMMY Awards are sponsored by:

unmetric

These are the 2016 category finalists, listed in alphabetical order:

Introduction Award Finalists

Recognizing the best word of mouth communication program to introduce a new product or service.

Brand: Kraft Macaroni and Cheese
Campaign: Blind Taste Test
Agency/Partner: CP+B

Brand: LuLuLun
Campaign:I’m Only 50!
Agencies/Partners: Dentsu, Inc. and Dentsu Public Relations, Inc.

Brand: SHINee
Campaign:  Meowsic Video
Agency/Partner: Dentsu, Inc.

Momentum Award Finalists

Recognizing the best word of mouth marketing program for an existing product or service.

Brand: Cheerios
Campaign: Life of Dad and the #CheerioChallenge
Agency/Partner: Life of Dad

Brand: Intuit
Campaign: Intuit QuickBooks® Small Business Big Game
Agencies/Partners: RPA & Access

Brand: The New York Lottery
Campaign: Is This You?
Agency/Partner: McCann New York

Cause Marketing Award Finalists

Recognizing the best use of word of mouth to support and promote a cause or a proactive community service.

Brand:  Eating Recovery Center
Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope.
Agencies/Partners: Krupp Kommunications, Wellspring Communications, Converseon & IZEA

Brand:  General Mills Honey Nut Cheerios®
Campaign: Bring Back the Bees
Agency/Partner: Veritas Communications

Brand: The Horizons Foundation
Campaign: Fueling the LGBTQ Movement with National Give Out Day
Agency/Partner: CLEVER

Engagement Award Finalists

Recognizing the best customer engagement program.

Brand:  Kobayashi City
Campaign: French-Sounding Japanese
Agency/Partner:  Dentsu, Inc.

Brand: Microsoft
Campaign: Make What's Next
Agency: m:united//McCann

Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency/Partner: Organic, Inc.

Influencer Award Finalists

Recognizing the most effective, creative use of an influencer marketing program to achieve a business outcome.

Brand: Glenmorangie
Campaign: Not Your Typical Single Malt Scotch Whisky
Agency/Partner: Ogilvy Washington

Brand: HP®
Campaign: HP® Meghan Trainor #BendTheRules
Agency/Partner: Collectively

Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency/Partner: Organic, Inc.

Advocacy Award Finalists

Recognizing the best employee, brand or customer advocacy marketing program to achieve a business outcome.

Brand: GoPro
Campaign: Inspiring Our Global GoPro Family to Live a Bigger Life
Agency/Partner: 1000heads

Brand: Hewlett Packard Enterprise
Campaign: How Our Community of Advocates Grew by 5,000%
Agency/Partner: Influitive

Brand: VISIT FLORIDA®
Campaign: Empowering the Army of Advocates in Your Own Backyard
Agency/Partner: SPARK

Research Award Finalists

Recognizing the most effective integration of research into word of mouth marketing and/or social media marketing strategy.

Brand: GoPro
Campaign: How Social Data Transformed GoPro's Marketing Strategy
Agency/Partner: 1000heads

Brand: Hulu
Campaign: Data Storytelling for Seinfeld

Brand: Nestlé® Lean Cuisine
Campaign: #WeighThis
Agency/Partner: 360i

Technology Award Finalists

Recognizing the best implementation of technology in identifying, targeting, engaging, amplifying, and/or tracking influencers across online and offline word of mouth and social media marketing.

Brand: Lotte's ACUO
Campaign: Mr. Sniff
Agency/Partner: Dentsu, Inc.

Brand: Mozilla Firefox
Campaign:Connecting Content to KPIs
Agency/Partner: Ogilvy Washington

Brand: WhiteWave Foods
Campaign: WhiteWave Foods Case Study
Agency/Partner: TapInfluence

Integration Award Finalists

Recognizing the best integration of offline and online word of mouth marketing for identifying, targeting, engaging, amplifying, and/or tracking influencers across word of mouth and social media marketing.

Brand: Eating Recovery Center
Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope.
Agencies/Partners: Krupp Kommunications, Wellspring Communications, Converseon & IZEA

Brand: Intuit
Campaign:  Intuit QuickBooks® Small Business Big Game
Agencies/Partners: RPA & Access

Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency/Partner: Organic, Inc.

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