Word of Mouth Basic Training 2 Conference Wrap-Up

WOMBAT 2 = 400 Attendees, 16 Case Studies, 16 How-To Courses, 3 Keynotes
Over 400 eager attendees came together at WOMMA's Word of Mouth Basic Training 2 conference in San Francisco to learn the latest tips and techniques to succeed in word of mouth marketing. Over two exciting days, top marketers and renowned industry experts shared practical, hands-on advice for attendees in 16 informative case studies, 16 impactful how-to courses, and 3 inspiring keynotes.

Based on the feedback we've received, we can officially call the conference was a success. A great time for all those that attended!

The Key Idea
One of the key ideas to emerge from the conference was that word of mouth has hit the mainstream and it can't be ignored. Everywhere one turned, people were talking, debating, and sharing ideas with each other. The chatter started early in the morning and never stopped as attendees networked with colleagues and competitors alike, asking questions and sharing practical advice throughout the day.

Freshly inspired, attendees left the conference ready to take their newly found WOM wisdom back to their offices and dive right in. As one attendee blogged, "I can't wait for the next one! It was great. I loved it."

Memorable Moments

* WOMMA CEO Andy Sernovitz kicking off the conference with an inspirational look at the state of the industry.

* Ed Keller of Keller Fay Group introducing himself and giving his first public remarks as President of the newly-elected WOMMA Board of Directors.

* Gary Stein of AMMO Marketing talking about word of mouth marketing by introducing his new baby to the world.

* Cymfony's Jim Nail moderating a amazing panel of ten experts sharing 43 ideas you can implement tomorrow for not much money.

* Ed Keller and Ann Green sharing the latest statistics and data on word of mouth marketing.

* Inspirational and educational keynotes from Jackie Huba, Emmanuel Rosen, Shel Israel, and Robert Scoble.

... and much more!

You can follow all the action by ordering the conference audio CD or downloading speaker presentations from day one and day two.

Press/Blog Coverage

Here is a small sampling of all the WOMBAT post-event coverage. Is there something we're missing? Let us know and send us a link.

WOMMA's WOMBAT blog
WOMBAT video blog
Jennifer Nastu (WOMBAT 2 blogger)
Olivier Blanchard (WOMBAT 2 blogger)
Marianne Richmond (WOMBAT 2 blogger)
Conference photos (official)
Flickr stream (photos)
Technorati coverage -- "WOMMA"
Feedster coverage -- "WOMMA"
BlogPulse coverage -- "WOMMA"
AttentionMax
BlogWorks
BlogWrite for CEOs
bluepoc
Brand Builder Blog
Brands, User Experience, and WOM
Buzz Saw
Church of the Customer
Cymfony's Influence 2.0
Decker Marketing
Interactively Speaking
Emergence Marketing
InterAdvocacy
Moving Target Research
Resonance Partnership
SoCal Buzz
Son of a Pitch