You can be a great word of mouth marketer!

Don't miss this event if you're involved in viral, buzz, word of mouth, evangelism, grassroots, and other customer-centered marketing tactics.

This is the one conference to attend to master the art of word of mouth marketing and make it succeed for your company.

Smart marketers have always known that word of mouth marketing is the secret weapon of the greatest companies. Satisfied customers telling their friends are your most powerful advocates.

Word of Mouth Basic Training 2 is the forum to share what we've learned and how to do it better.

What you'll learn

• Learn from real case studies and how-to lessons.
• Meet the world's leading word of mouth experts.
• Master the core skills to succeed with word of mouth.
• Discover how to implement word of mouth at your company.
• Network like crazy at the biggest word of mouth conference ever.
• Understand critical issues around ethics and honesty.
• Measure and track the ROI of word of mouth.
• Enjoy an official WOMMA event, the association that brings together the amazing people who are building this fantastic industry.

Who's going to be there

The best minds in the business, all connecting and participating. WOM marketing experts from major brand marketers. Viral marketing masters. Bloggers. Grassroots organizers. Researchers, tacticians, professors, and pioneers. And lots of smart people who have developed unique ways to reach out and understand their customers.

A focused agenda featuring diverse speakers

We've created a focused agenda with an unusual diversity of speakers and panelists. You'll meet the experts who have mastered word of mouth and get a chance to ask questions up close and personal. No aloof speakers who walk out the door when they're done -- just the right people getting together to learn and share.

You need to know this!

Word of mouth marketing is rapidly becoming a core part of the marketing mix. It's amazingly powerful - and it's easy to make mistakes. If you are actively using word of mouth marketing, you'll learn the strategies and tactics to make your campaigns more effective. If you're just starting out, you'll learn what you need to know to be successful in this exciting new industry.