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Positive Word of Mouth Marketing Strategies:
Good word of mouth marketing strategies involve finding ways to support satisfied customers and making it easier for them to talk to their friends.
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1. Encouraging communications:
* Developing tools to make telling a friend easier
* Creating forums and feedback tools
* Working with social networks
2. Giving people something to talk about:
* Information that can be shared or forwarded
* Advertising, stunts, and other publicity that encourages conversation
* Working with product development to build WOM elements into products
3. Creating communities and connecting people:
* Creating user groups and fan clubs
* Supporting independent groups that form around your product
* Hosting discussions and message boards about your products
* Enabling grassroots organization such as local meetings and other real-world participation
4. Working with influential communities:
* Finding people who are likely to respond to your message
* Identifying people who are able to influence your target customers
* Informing these individuals about what you do and encouraging them to spread the word
* Good-faith efforts to support issues and causes that are important to these individuals
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5. Creating evangelist or advocate programs:
* Providing recognition and tools to active advocates
* Recruiting new advocates, teaching them about the benefits of your products, and encouraging them to talk about them
6. Researching and listening to customer feedback:
* Tracking online and offline conversations by supporters, detractors, and neutrals
* Listening and responding to both positive and negative conversations
7. Engaging in transparent conversation:
* Encouraging two-way conversations with interested parties
* Creating blogs and other tools to share information
* Participating openly on online blogs and discussions
8. Co-creation and information sharing:
* Involving consumers in marketing and creative (feedback on creative campaigns, allowing them to create commercials, etc.)
* Letting customers 'behind the curtain' to have first access to information and content
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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