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Word of Mouth is…
* The voice of the customer
* A natural, genuine, honest process
* People seeking advice from each other
* Customers talking about products, services, or brands
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Word of Mouth Marketing is…
Recognizing that a happy customer is the greatest endorsement: We work to create customer enthusiasm instead of pushing marketing messages
Giving customers a voice: Providing something worth talking about Providing tools that make it easier for them to share their opinions
Listening to consumers: Engaging them in open, unfiltered conversation Promptly and honestly responding to their concerns Valuing customer opinion, whether it is positive, negative, or neutral
Engaging the community: Finding the right people and connecting them to each other Helping new communities to form Participating in and supporting existing communities and conversations
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The only marketing based on genuinely passionate people...
Word of mouth marketing is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.
Our work empowers people and gives them a voice … a process that can never be reversed. If we succeed in satisfying our customers, we will benefit greatly because they will share their enthusiasm and support our brand. But if we fail, that same voice will hold us accountable and broadcast our failings.
Only honest marketers with confidence in their products dare engage in word of mouth marketing -- because it will backfire if the promise of your marketing message isn't backed up by reality. Once you give people a voice, they will tell the true story of your company, good or bad.
Word of mouth marketing is self-policing and pushes marketers to create better products and provide genuine satisfaction.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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