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Interested in being a WOMMA member?
Membership in WOMMA will help you become a better word of mouth and social media marketer.
You'll have access to the latest knowledge, research, and training on WOM (often before it's released to the public). Your membership will help introduce you to partners, clients, and experts who can provide advice, insight, and potential new business.
Not only that, but WOMMA advocates for the WOM industry. We’ve developed relationships with the Federal Trade Commission to ensure WOMMA has a seat at the table when discussing regulations for our industry. WOMMA has been touted as a leader in ethics education and we’ll continue to strive to represent the interest of our members and the protection of consumers in our space.
Please use our quick start guide below to get involved with WOMMA today! |
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WOMMA
65 E. Wacker Place, Suite #500
Chicago, IL 60601
312-853-4400
312-275-7687 (Fax)
Education
Kristin Horstman
Director of Education & Events
312-853-4400 ext. 209
KHorstman@WOMMA.org
Membership
Jeremy Friedman
Director of Business Development Director
312-853-4400 ext. 201
Jeremy@WOMMA.org
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WOMMA Webinars
Hosting a WOMMA Wednesday Webinars is a huge member benefit. Advancing the discipline of word of mouth and social media marketing is one WOMMA's core competencies.
Promoting our members and the work they do helps advance the credibility of WOM, and helps WOMMA. WOMMA Webinars are your chance to step up, speak up, and get noticed for your WOM expertise!
Fill out the form here (we respectfully request 6-8 weeks notice, so we can accurately promote it!) and we'll:
1) get you on the schedule and
2) deliver you the audience.
Let's get started!
Any questions?
Email us at Events@WOMMA.org.
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Sponsorship
As a non-profit organization, WOMMA welcomes its members to play an active role in the success of its conferences and events that take place throughout the year. Be a cash or in-kind sponsor and your company will be front and center with a highly targeted group of WOM and Social Media Marketers! Choose from one of our many sponsorship opportunities available during School of WOM or WOMMA Summit, or we'll customize an experience that will best suit your brand. Other opportunities are also available throughout the year, please call to inquire.
To learn what opportunities are currently available, please contact WOMMA's sponsorship team at 312.853.4400, or email us anytime at Sponsorship@WOMMA.org.
To check our our current sponsorship offerings, please visit our WOMMA Summit 2010 Sponsorship Page.
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Wine Wednesdays
"90% of word of mouth occurs offline!"
-The Keller Faye Group
Meet, Drink, and Learn, what a better way to bring WOM enthusiasts together! The WOM industry is moving so rapidly that people are always looking for the answers and with WOMMA Social we’ve created an opportunity for them to share with one another.
Wine Wednesdays are regional events held in various cities across the country hosted by WOMMA members, typically in their offices. It’s a great way for a member to showcase who they are along with exposing guests to WOMMA and all we can provide to them. During the event there is a brief “hot topic” discussion on what’s happening in the industry. This is always a great conversation starter.
WOMMA will get the word out, we just need you to play host. Click here to sign up and read Frequently Asked Questions!
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WOMMA Speakers
WOMMA provides it’s members several opportunities to showcase the work they are doing in the world of WOM.
The WOMMA Speakers Bureau is an online request form where people in the industry are looking for experts in the field of WOM and come to WOMMA looking for our expertice. We recommend WOMMA members to speak based on their qualifications. To us that means criteria such as best fit, speaking skills, experience, and confidence in talking about word of mouth. We also consider geography, speaker's fees (if any) and experience with your audience.
To learn what speakers are currently available, please visit WOMMA's Speakers Bureau to find a speaker today.
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Case Studies
WOMMA provides the Case Studies Library as the #1 source for WOM best practices and examples of exemplary ethics in our industry. Member companies can submit as many relevant and timely case studies as they wish – this is the most trafficked area of WOMMA’s website. Get yourself noticed!
Writing a case study is easy:
Keep the focus on your client or consumers. Ask yourself questions that frame the situation from their perspective. What goals did the client want to accomplish? What problems for the consumer were solved? Participation in WOMMA's Case Study Library is open only to WOMMA members. Individual vendors and agencies can only submit one case study under their own name. Additional case studies should be submitted under clients' names. A good case study includes the following:
Flair -- Have you done something buzz-worthy with WOM?
Freshness -- Did you recycle, or was your idea genuinely new?
Cost -- Did you spread the word without breaking the bank?
Reach -- Did people tell their neighbors or their neighborhoods?
Problem solved -- Getting people talking is one thing, solving the client's problem is another. Did your campaign solve the problem?
Go to http://womma.org/casestudy/ to upload your case studies today.
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WOMMA's Buyers Guide
The goal of WOMMA's Buyers Guide is to serve as the definitive online directory consumers can search to find the best vendors to design and execute their word of mouth campaigns.
If you're looking to exhibit yourself as a great word of mouth marketing partner, you're in the right place. WOMMA's members have
the right combination of word of mouth marketing know-how and expertise to design the right campaign to suit most any challenge.
If you want your company to be a part of this great resource, please visit the Buyers Guide today.
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Member Directory
As a member of WOMMA – want you to stand up and be counted. Provide your 100 word company description and a logo we can post in the public member directory on the WOMMA website. Go to http://WOMMA.org/members to submit your directory listing.
For more information about how to take advantage of any of the benefits listed above, please call Tarah Remington Brown at 312-853-4400 or email Membership@WOMMA.org.
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WOMMA's Member Center
The members only section of WOMMA’s website offers a plethora of WOM content, including:
WOMMA Webinars:
Find all WOMMA webinars here, replete with MP3 Podcasts, PDFs, PPTs, and SlideShares.
Updated Weekly.
Brands Council Webinars:
Downloads from where brands & nonprofits learn about the ethical, effective implementation of WOM through subject matter & peer-to-peer experts.
Updated Weekly.
WOM Research:
Exclusive whitepapers, metrics, and other research documents by and for WOMMA members.
Ethics Toolkit:
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Presentations from the School of WOM, the Summit, WOMM-U, and more!
To receive your Member Center login, email Pat@WOMMA.org!
As a member company, you can also upload slide decks, white papers or research your company has developed focused on WOM and social media. Share your knowledge and expertise today.
Email your content to Pat@womma.org today!
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WOMMA Word
Do you have something important to tell the WOM world about your company? As a member company we want to brag about you. If you’ve hired new staff, are speaking at an upcoming conference, holding a free webinar, have won an award – send us the deets to editor@womma.org and we’ll post your announcement in an upcoming issue of the WOMMA Word newsletter.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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