WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.
Content Strategy for the Visual Consumer
February 22, 2018 (Thurs) | 12:00 PM – 1:00 PM (Central)
It’s time for Brands and Retailers to put social photos and videos to work in the online shopping journey.
Social media’s role in the way that consumers interact with each other, as well as the brands they love, is more important than ever before. Nothing demonstrates the increased importance of social media in our everyday lives more than the pure volume of photo and video content consumers are posting on it. In fact, the average consumer devotes roughly two hours per day to social media and that time is increasingly spent viewing visual media (photos and videos).
But how do they impact our purchase decisions?
In our latest research you’ll get the details about:
• Online shopping and social – is this a converging trend?
• Opportunities to inspire online shoppers
• Visual CGC is the new word of mouth
• Kickstart your visual CGC program
• Delivering an effective visual, social shopping experience.