WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.
Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum. WOMMA Webinars are free to attend.
Want to host a webinar? Please contact firstname.lastname@example.org or call 312.577.7610.
The Power of Influence: A Window into ROI of Influencer Marketing
Wednesday May 10, 2017 | 12:00 PM - 1:00 PM CDT
Measuring digital campaigns and their impact on e-commerce sales is typically a straightforward process with all engagements and transactions occurring within a semi-closed online ecosystem. Tying these digital campaigns – particularly influencer campaigns – to in-store activity requires rigorous analysis, scientific data correlation and a view beyond EMV as a measure of ROI. Collective Bias will review four methodologies and an in-depth study focusing on a new standard for measuring the value of influencer marketing campaigns.
Public Trust Is in Crisis, but Your Brand Doesn't Have to Be: Why Influencer Marketing Is The Answer
Wednesday May 17, 2017 | 12:00 PM - 1:00 PM CDT
The 2017 Edelman Trust Barometer reveals that across all four key institutions — business, government, NGOs, and media – public trust is at an unprecedented low. In the marketing world, we are scrambling to answer: who do customers trust?
Their social peers.
“A person like yourself” is now as credible as an academic or technical expert, and far more credible than a CEO or government oﬃcial, implying that the primary axis of communications is now horizontal or peer-to-peer.”