WOMMA is now a division of the ANA (Association of National Advertisers). Nearly every Wednesday at 1pm ET, ANA showcases marketing thought leaders and industry experts discussing current issues and trends. Many of these webinars are also recorded and are available to ANA members for playback on-demand. If you’re interested in learning more about this and other ANA membership benefits, please contact Michael Pryzbylski at mpryzbylski@ana.net.

Click here for information on and assistance with ANA webinars, or contact webinar@ana.net.

Upcoming WOMMA Webinars

 


Content Strategy for the Visual Consumer

February 22, 2018 (Thurs) | 12:00 PM – 1:00 PM (Central)

It’s time for Brands and Retailers to put social photos and videos to work in the online shopping journey.

Social media’s role in the way that consumers interact with each other, as well as the brands they love, is more important than ever before. Nothing demonstrates the increased importance of social media in our everyday lives more than the pure volume of photo and video content consumers are posting on it. In fact, the average consumer devotes roughly two hours per day to social media and that time is increasingly spent viewing visual media (photos and videos).

But how do they impact our purchase decisions?

In our latest research you’ll get the details about:

• Online shopping and social – is this a converging trend?
• Opportunities to inspire online shoppers
• Visual CGC is the new word of mouth
• Kickstart your visual CGC program
• Delivering an effective visual, social shopping experience.

Register Here


Preparing Students to be the Next Generation of Marketers

February 28, 2018 (Thurs) | 12:00 PM – 1:00 PM (Central)

The MS-Digital Innovation in Marketing program at Temple University is uniquely situated in the middle of the online and traditional classroom space, preparing students to be the next generation of digital marketers by providing curriculum across marketing, communications and technology disciplines.

Amy and her team face the challenge of coming up with creative and distinguished selling points for prospective students, along with finding the best way to reach their target market. Amy will share some of their successful strategies used to not only spread awareness of their program, but showcase it as a rich and resourceful learning environment that keeps students engaged.

Register Here