WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.
Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum. WOMMA Webinars are free to attend.
Want to host a webinar? Please contact email@example.com or call 312.577.7610.
Protect Your Organization Against FTC Crackdowns Using Internal Comms
Tuesday June 27, 2017 | 11:00 AM - 12:00 PM CDT
Navigating compliance issues with the FTC can be a big challenge for organizations that want to implement an employee advocacy program. However, with a defined strategy and the right resources in place, any company—regardless of regulatory restrictions—can reap the benefits of a program that enables employees to act as your social advocates, all while remaining within the legal guidelines.
Rules of Engagement for Influencer Marketing
Wednesday July 12, 2017 | 12:00 PM - 1:00 PM CDT
Influencer marketing is a burgeoning industry where brands pay social influencers to recommend their products to the people who trust and follow their advice. Influencers have vast audiences -- and foodie and fitness consumers love them because of their authenticity. But campaign execution brings its own challenges. The FTC is warning social media influencers and other brand marketers with large online followings to properly disclose relationships with brands when endorsing or promoting products on social media. The Commission has put dozens of influencers on notice for failing to adequately disclose the fact that their posts are ads for which they were generously compensated. This session will take a deep-dive into the FTC’s detailed guides for influencer marketing, review case studies and offer best practices for structuring a legally complaint influencer campaign.
Key takeaways from this webinar include:
• Learning the regulatory risks and liabilities for agencies, brand marketers and influencers
• Understanding what constitutes a paid endorsement
• Understanding why a robust influencer marketing compliance program is critical to your business