WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.
Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum. WOMMA Webinars are free to attend.
Want to host a webinar? Please contact firstname.lastname@example.org or call 312.577.7610.
Programmatic Influencer Marketing for the Holidays
October 18, 2017 (Wed) | 12:00 PM – 1:00 PM (Central)
For consumers, the holidays are all about friends, family, and human connection, but for brands it is all about driving sales. Influencer marketing helps brands join in the holiday spirit by using influencers to help build authentic emotional connections with consumers, but those connections can seem intangible if marketers cannot track them properly. Traditionally influencer marketing is believed to fall short with concerns around trackability, reach and performance optimization. But this holiday season, a new kind of marketing is born; programmatic influencer marketing campaigns reach beyond followings and fluffy metrics to delivery smart, relevant, targeted, trackable advertising with a human touch.
• Learn more about shoppable social ad products.
• Learn how to leverage influencers to make paid social ads seem more organic.
User Inspired Content is the Future of Influencer Marketing
November 1, 2017 (Wed) | 12:00 PM – 1:00 PM (Central)
Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good tactic in helping to solve the problems marketers face daily in reaching consumers more authentically, but it only represents one side of a two-sided coin. Join Experticity CMO Kevin Knight as he explains the spectrum of influence, and why he believes marketers need to look to the other more powerful side of the coin user inspired content.