This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members.
Brands have had a pretty hectic week on social media with Thanksgiving, Black Friday and Cyber Monday. We took a quick look at some of the content from WOMMA members that won a lot of engagement on Facebook, Twitter and Instagram.
Here’s a list of our favorites:
What a way to work your brand into a holiday! Many Fans who commented on this Post welcomed this as an idea for a new holiday tradition.
Coke remains firmly in place as a marketing genius. Check out the following Christmas video if you want more proof:
— Coca-Cola (@CocaCola) November 29, 2016
Michelin won over social media audiences with their commitment to sustainability. Rarely do brands get such engagement on content that comments on environmental regulation.
Nissan can get their social media audiences hooked with just a stellar shot of this GT-R.
Recent studies have shown that video content on social media gets greater engagement than other types. Video, as you can see here, is a highly effective way to draw attention to the special features of a new product. Content around the launch of this magnificent car did outstandingly well on other social media as well.
— Honda (@Honda) November 28, 2016
Under Armour captured the limelight by bringing together an extremely popular meme and a major holiday. They did a Thanksgiving themed version of the Mannequin challenge set in one of their stores. By pulling in their employees, they also made the company come across as a fun place to work at.
If you are running out of things to be thankful for in 2016, Burger King has an idea. Why don’t you say thanks for all the tiny yet amazing things in life, like French fries and onion rings?
Thankful for all the sides. pic.twitter.com/hNCWXB25lU
— Burger King (@BurgerKing) November 26, 2016
Miller Lite took it a step further by renaming Thanksgiving to Beersgiving.
Nobody can top IBM’s Throwback Thursday Tweet. They underlined their position as pioneers of information technology while highlighting how far they have come.
— IBM (@IBM) November 24, 2016
The credit card company wished social media audiences on Small Business Saturday. A lot of brands from the Banking and Finance sector joined in on the conversation around this holiday. American Express came across as a big brand that cares about the little guy. They encouraged social media audiences to shop small.
— American Express (@AmericanExpress) November 26, 2016
Philips won applause on social media by exploring the possibilities that consumer electronics open up for revolutionizing medical technology.
— Philips (@Philips) November 23, 2016
Wow. That was a pretty epic week content-wise. We hope these brands have inspired you to roll up your sleeves and get cracking on a great campaign of your own. To get those creative juices flowing, you can search for any event under the sun on Discover. Instant inspiration guaranteed.
- How to Create Content for a B2B Brand - April 13, 2017
- The Unmetric Brand Report (Vol.4) - April 13, 2017
- How Non-profits Create Highly Engaging Content - March 21, 2017
- The Unmetric Brand Report (Vol.3) - March 8, 2017
- The Unmetric Brand Report (Vol. 2): Best 2016 Holiday Campaigns - January 17, 2017
- The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Vol 2) - January 3, 2017
- The Unmetric Brand Report (Vol. 1): Top 2016 Thanksgiving Day Campaigns - December 16, 2016
- The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Part 1) - December 6, 2016
- UNREAL Candy’s Community Managers Engage Fans to Drive Product Innovation - March 5, 2013