The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Part 1)

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This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members.

Brands have had a pretty hectic week on social media with Thanksgiving, Black Friday and Cyber Monday. We took a quick look at some of the content from WOMMA members that won a lot of engagement on Facebook, Twitter and Instagram.

Here’s a list of our favorites:


What a way to work your brand into a holiday! Many Fans who commented on this Post welcomed this as an idea for a new holiday tradition.

Coke remains firmly in place as a marketing genius. Check out the following Christmas video if you want more proof:


Michelin won over social media audiences with their commitment to sustainability. Rarely do brands get such engagement on content that comments on environmental regulation.


Nissan can get their social media audiences hooked with just a stellar shot of this GT-R.


Recent studies have shown that video content on social media gets greater engagement than other types. Video, as you can see here, is a highly effective way to draw attention to the special features of a new product. Content around the launch of this magnificent car did outstandingly well on other social media as well.

Under Armour

Under Armour captured the limelight by bringing together an extremely popular meme and a major holiday. They did a Thanksgiving themed version of the Mannequin challenge set in one of their stores. By pulling in their employees, they also made the company come across as a fun place to work at.

Burger King

If you are running out of things to be thankful for in 2016, Burger King has an idea. Why don’t you say thanks for all the tiny yet amazing things in life, like French fries and onion rings?

Miller Lite

Miller Lite took it a step further by renaming Thanksgiving to Beersgiving.

This Beersgiving, we’re thankful for beer.

A photo posted by Miller Lite (@millerlite) on


Nobody can top IBM’s Throwback Thursday Tweet. They underlined their position as pioneers of information technology while highlighting how far they have come.

American Express

The credit card company wished social media audiences on Small Business Saturday. A lot of brands from the Banking and Finance sector joined in on the conversation around this holiday. American Express came across as a big brand that cares about the little guy. They encouraged social media audiences to shop small.


Philips won applause on social media by exploring the possibilities that consumer electronics open up for revolutionizing medical technology.

Wow. That was a pretty epic week content-wise. We hope these brands have inspired you to roll up your sleeves and get cracking on a great campaign of your own. To get those creative juices flowing, you can search for any event under the sun on Discover. Instant inspiration guaranteed.

You too can look at content that won a lot of engagement on social media all on your own on Discover.

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About Unmetric

Unmetric, the leading brand-focused social media intelligence company, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own.

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