Upcoming Calls Open to the Public Free for members | $60 non-members
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Sept. 10: Offline Versus Online Word of Mouth: Reasons Why the Real World Wins
Online social media and online networking might gain the lion's share of attention from the buzzword generators, but past research into offline word of mouth has indicated that it's more credible and more impactful than its online counterpart. In this teleconference presentation, Brad will share research findings from a recent research study conducted by Keller Fay Group and OMD that tackled the subject of offline vs. online word of mouth and turned up tons of interested, WOM-worthy results.
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Sept. 24: Connections Place: Local Chambers of Commerce Get Involved in Social Media
There are plenty high visibility word of mouth success stories from some of the best known brands. For many marketers though, while these stories are interesting and educational, they far exceed their realistic execution budget reach. Alternative "free solutions" just don't support the security and governance needs of marketers, and most of the high-end social media solutions are too expensive and, thus, are too risky to experiment. If you have a limited marketing budget, but want to get started in word of mouth and social media, this is the WOM Wednesday Teleconference for you. Dial in and learn how Members Online and Connections Place is helping local Chambers of Commerce participate in word of mouth marketing.
Tired of eating a hurried lunch alone at your desk every day? Get your team together and gather 'round the phone for a crash course in word of mouth marketing.
Just dial in; we'll do the rest. (Call from the conference room and save: You'll get group learning for the price of one registration!)
WOM Wednesdays is our weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and techniques. So grab a sandwich, pick up the phone and get ready to chew on the industry's biggest topics along with the industry's biggest experts and advocates.
Listen in for in-depth discussions on blogging, customer evangelism, best practices and ethics, viral marketing and much more!
Participation is easy -- just register and dial in over the phone. (Your computer can sit this one out!)
