TALK Influence @ Austin
May 19, 2017 | 8:30 am –12:30 pm
Google Fiber Space
201 Colorado Street
Does Your Influencer & Advocacy Marketing Measure Up?
Join 100 of your peers on May 19th in downtown Austin for a half-day networking and educational event showcasing the brightest word-of-mouth and social media marketing industry thought leaders.
They'll share best practices and insights on what's happening now (and next!) to elevate your influencer and advocacy marketing.
This is a free event and space is limited.
Event Host Panel Discussion
Return on Inclusion: 4 Generations of Women at Work
Truth #1: McKinsey & Company found that companies are 56% more profitable when women hold executive positions. Truth #2: Stanford University found that 57% of women leave the workforce. How can we reconcile these two facts? And how can we shift the trajectory of the future? This panel of women in their 20s, 30s, 40s, and 50s will take a generational approach to these questions and more as they explore topics around the value of gender diversity, why empowering women matters, and how each generation is uniquely suited to affect change.
Vice President of Marketing, Spredfast
President and CEO of Etched Communication; Managing Partner and President of PR Division at Ten35
Culture as a Competitive Advantage
Culture is the lens through which we view the world. It defines us. So why aren’t businesses unearthing culture to add value in their influencer strategy? PR professional Toni Harrison will speak on why culture is a competitive advantage and how to leverage a mix of art and science to uncover insights that go beyond the obvious, challenge thinking and inform a strategic and creative approach. Listeners will learn how to root each project in a passion for culture to inspire authentic ideas that don’t just grab attention, but impart meaningful dialogue and change for diverse audiences.
CEO, Onnit Shawn Stevenson
Bestselling Author and Creator of The Model Health Show
Vice President, Digital Marketing at Behr Process Corporation
The Power of Influencers:
The WOMMA TALK Tour brings exciting opportunities to Think, Advocate, Lead and Know to key locations around the country. Loaded with essential information about Influencer & Advocacy Marketing, Research & Measurement, or Ethics & Compliance, these sessions also deliver lively face-to-face networking to senior-level marketers in the trenches.
Additional cities on the 2017 WOMMA TALK Tour include:
TALK Influence @Sprout Social, Chicago
Wednesday, June 14, 2017 - Request an invitation
TALK Influence @Lithium, San Francisco
Wednesday, September 13, 2017
TALK Influence @ Ogilvy, New York
Thursday, October 26, 2017
TALK Ethics @ Holland & Knight, Washington, DC
Wednesday, November 8, 2017
- The Unmetric Brand Report: WOMMA Member Campaigns We Love (August 2017) - July 28, 2017
- The Unmetric Brand Report: Social Media Campaigns We Love (July 2017) - July 26, 2017
- TALK Influence @ New York 2017 - July 19, 2017
- The Unmetric Brand Report: WOMMA Member Campaigns We Love (July 2017) - July 7, 2017
- WOMMA TALK Influence Chicago 2017 - May 24, 2017
- Announcement: WOMMA Leadership Transition - May 22, 2017
- New Member Spotlight: SOME Center for Employment Training - May 19, 2017
- New Member Spotlight: Influenster - May 2, 2017
- TALK Tour Austin 2017 - April 20, 2017
- Open for Public Comment: WOMM Measurement Guidelines - April 4, 2017