How to Create Content for a B2B Brand

Unmetric All Things WOMM 0 Comments

In the world of digital marketing, the crux of any strategy is content and sharing relevant information. Whether it’s blog content, videos, Slideshares or even simple images, it’s all about creating content that is relatable and easily consumable. On social media in specific, content needs to be conversational, engaging and brief. While brands from ‘sexier’ industries have no trouble creating …

Prioritizing Ethics in Word of Mouth Marketing

Suzanne Fanning All Things WOMM 0 Comments

Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted that the session was the highest-rated part of the 2014 Summit program, due to great panelists and a diverse set of …