America’s Influencer in Chief

Corey Martin All Things WOMM 2 Comments

In this guest post, WOMMA Board Member Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should operate in the new political climate. Corey is the Head of Influencer Marketing and PR at 360i. The use of influence by the President is nothing new. In fact, by the early 1800s the Founding Fathers had …

Insightpool Master Influencer Marketing

Master Influencer Marketing With the Right Approach

Insightpool All Things WOMM 0 Comments

With Google reporting a 5000% increase in searches, Influencer Marketing has exploded in popularity – and it’s here to stay. With that popularity, though, there’s been a concurrent rise in misconceptions about what exactly it is. And with so many conflicting messages about the ‘right way’ to engage social audiences, you might feel like Influencer Marketing is impossible to master. …

FTC Compliance and Disclosures: How to Keep it Real

Jennifer Bateh All Things WOMM 1 Comment

I’m a professional in the influencer marketing industry. I’ve read countless blog posts and I can spot a sponsored post without proper disclosures from a mile away. As a reader, it’s annoying, and as a professional in the industry, I know it makes the rest of us look bad (even more annoying). CLEVER’s own Founder and President, Stefania Pomponi, recently …

Did Instagram Stories Kill Snapchat for Influencers?

Team WOMMA All Things WOMM 1 Comment

With more daily users than Twitter, Snapchat has pushed its way on to the screens and strategies of influencers and marketers as quick as a food blogger (or celebrity or third grader) can vomit rainbows. Twitter’s CEO Jack Dorsey acknowledged that the new kid on the social scene is “very modern” and said that his team is addressing how alienating …

WOMMA TALK Tour 2016: First Stop — Talking Influence in Chicago

Dinah Alobeid All Things WOMM 0 Comments

WOMMA kicked off its 2016 TALK Tour season with a series of panels that felt more interactive than the usual presentation mode we often experience at industry events. Held at Google’s Chicago digs, the morning featured four insightful talks from experts specifically focusing on Influence, one of WOMMA’s three pillars of Word of Mouth Marketing. From the new frontiers offered …

Research Shows Micro-Influencers Are Marketing’s Biggest Opportunity

Helen Langan All Things WOMM 0 Comments

For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumers’ buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune, and celebrity status. Influence is about authenticity, access to information and the drive to empower others. Micro-influencers are not traditional …

Referral Marketing Guide: More referrals, less hassle

Shawn Fergus All Things WOMM, Guidebooks 0 Comments

If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, but research backs up the value of referrals, too. Numerous studies have shown that referred customers close faster and stay longer. Meanwhile, research from the University of Pennsylvania suggests referred customers also buy …

The WOMMA Manifesto

Deborah Holland All Things WOMM 0 Comments

It’s time. Word of mouth has been in the shadows for long enough. So big that no one department can own it.  Struggling for its rightful place in the marketing mix. Word of mouth built this city and is the buzz that moves it today. And when we say “WOM,” we mean any business action that earns a customer recommendation – …

3 Things Creators Hate About Working With Brands

Katie Perry All Things WOMM, Research Digest, Video

Influencer marketing has evolved far beyond the limits of the blogosphere. Today, brands are chomping at the bit to pair up with social media content creators and reach Millennials and Gen Z-ers in places like Instagram, Vine and Snapchat. While much has been written about influencer marketing in general, our industry has not previously had much insight into what’s on …